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Karol Kłaczyński Head of Product Brand24

Karol Kłaczyński

Head of Product

Head of Product at Brand24 and one of the people who knows about it the most. Karol manages the direction of the product, how it is communicated, and what is the strategy focus of the platform. With more than 11 years of experience in the IT industry in various roles like business analyst, Scrum Master, sales, and Product Owner, he has a holistic view of what the product is.

He worked in a range of companies, including international products and projects. He is also dedicated to understanding and discovering customer needs rather than focusing on delivering a feature just for the sake of delivering a feature. You can also listen to his podcast “Karol Kłaczyński – Podcast Produktowy” (PL only), where he discusses various dimensions of the product work with invited experts. I am a huge fan of volleyball and military stuff. Dislikes dill a lot.

All articles by Karol

New in Brand24: LLM Listening Tab Reveals Your Brand’s Position in ChatGPT, Claude, Gemini and More

A potential customer opens ChatGPT and types: “What’s the best project management tool for remote teams?” Three brands appear in the response. Your competitor is #1. Another competitor is #2. Your brand? Invisible. This isn’t a hypothetical scenario. It’s happening right now – thousands of times per day. While you’ve spent years perfecting your SEO […]

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