Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.
Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!
How to build social media presence? Read 36 doable tips! They will help you set up a solid social media strategy.
![How to do Social Media Sentiment Analysis? [Guide]](https://brand24.com/blog/wp-content/uploads/2020/11/What-is-social-media-sentiment-analysis_-640x300.png)
Social media sentiment analysis is about judging whether social media posts are positive, negative, or neutral. So, what is the sentiment of your brand or business?
![The 13 Best Online Reputation Management Software [2023]](https://brand24.com/blog/wp-content/uploads/2021/02/10-Pieces-of-Best-Reputation-Management-Software-640x300.png)
Discover 13 great online reputation management tools that can be a lifesaver for businesses! Read the blog post!
Learn how to get happy customer quotes. Check out the easiest and no-effort method! Read the article now!
Learn everything you need to know about measuring the results of your PR campaign.
Discover PR reports and present the results of your work to your manager and executives!
![7 Steps for Effective PR Crisis Management in 2023 [Infographic]](https://brand24.com/blog/wp-content/uploads/2019/11/pr_crisis_management_title-640x300.jpg)
Are you prepared for a PR crisis? If not, take a look at the golden rules of PR crisis management!
![9 Steps to Solid Brand Awareness Strategy [2023]](https://brand24.com/blog/wp-content/uploads/2020/12/15-The-ultimate-guide-to-brand-awareness-1400x660x2-640x300.png)
What is brand awareness? Here's everything you need to know about it! Check the guide and 9 steps to build a robust brand awareness strategy!
![How to Conduct a Brand Audit? The 5 Step Guide [2023]](https://brand24.com/blog/wp-content/uploads/2022/01/How-to-Conduct-a-Brand-Audit-_052022-640x300.png)
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.
