Head of Insights24, the analytics division of Brand24, dedicated to delivering high-quality, custom-made analytics solutions for a wide range of clients and purposes. From providing product insights for the leading EV company to influencer and campaign analytics for a fashion brand across 10 countries, and identifying patterns that drive growth in the streaming industry.
He specializes in understanding the nuances of client-analysts relationships, often discovering how expectations and definitions can differ on both sides. With a deep dive into the digital data world, he utilizes Brand24 along with other web traffic and audience analytics tools to provide valuable insights.
A fan of the entire digital landscape, a dedicated LFC supporter, and a creator of wooden crafts (but only for personal enjoyment?he won?t risk it for anyone else!)