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Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

Brand Image
Feb 27, 2026

TikTok Sentiment Analysis: How to Do It (+ Real Example for 2026)

TikTok sentiment analysis says whether TikTok videos mentioning your brand, products, competitors or any other keyword are positive, negative, or neutral. Learn more about it!

Marcelina Lasota
Brand Image
Feb 23, 2026

LinkedIn Mentions: The Ultimate Guide [2026]

How to track LinkedIn mentions in 2026? Turn brand conversations into growth opportunities and boost your LinkedIn performance!

Marcelina Lasota

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Business Strategy
Feb 4, 2026

Top 9 Business Intelligence Tools to Use in 2026

Business intelligence (BI) tools help to make better data-driven decisions. Which tool should you choose? Check the top 9!

Marcelina Lasota
Digital Marketing
Dec 10, 2025

11 Key Influencer Marketing Metrics You Should Track in 2026

Discover 10 key metrics and level up your influencer marketing! Learn about social media reach, share of voice, and much more!

Marcelina Lasota
Digital Marketing
Dec 5, 2025

18 Instagram Tips for 2026: Trends and Tactics You Need Now

How to create engaging content and grow your Instagram account in 2025? This guide will give you practical tips, proven strategies, and ideas to help you stand out.

Marcelina Lasota
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Popular articles by Marcelina

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.