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Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

Digital Marketing
Apr 8, 2026

How to Get More Mentions on Instagram Story? 11 Practical Tips

Many users have recently faced a drop in Story views on Instagram. I guess that this is also your problem. Read this article to find out what might be causing low views and learn expert tips to increase your views!

Marcelina Lasota
Sentiment Analysis
Feb 27, 2026

TikTok Sentiment Analysis: How to Do It (+ Real Example for 2026)

TikTok sentiment analysis says whether TikTok videos mentioning your brand, products, competitors or any other keyword are positive, negative, or neutral. Learn more about it!

Marcelina Lasota

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Brand Image
Feb 23, 2026

LinkedIn Mentions: The Ultimate Guide [2026]

How to track LinkedIn mentions in 2026? Turn brand conversations into growth opportunities and boost your LinkedIn performance!

Marcelina Lasota
Business Strategy
Feb 4, 2026

Top 9 Business Intelligence Tools to Use in 2026

Business intelligence (BI) tools help to make better data-driven decisions. Which tool should you choose? Check the top 9!

Marcelina Lasota
Influencer Marketing
Dec 10, 2025

11 Key Influencer Marketing Metrics You Should Track in 2026

Discover 10 key metrics and level up your influencer marketing! Learn about social media reach, share of voice, and much more!

Marcelina Lasota
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Popular articles by Marcelina

Top Reads

Brand Monitoring: Tools & Guide for 2026

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.