Results at a glance
+10% mentions year over year (vs. 2024)
More stable visibility (less up-and-down)
Small, measurable wins from niche conversations (clicks + downloads)
How eRecruiter Grew Mentions 10% YoY and Built Steady Visibility
Key takeaways
- eRecruiter started using media monitoring as a visibility engine.
- They used Brand24 to:
- track their brand, category, and competitors in one tool
- spot what people in the ATS space talk about most (and what they worry about)
- join conversations in smaller, less obvious places (niche portals, reposted threads)
- make decisions based on data + AI insights
- The outcome wasn’t one big campaign. It was a repeatable system that slowly builds credibility over time, which matters in a category with long buying cycles.
Improve your brand's visibility!
Sign Up FreeAbout eRecruiter
We spoke with:
eRecruiter is an applicant tracking system that helps teams manage hiring end-to-end – from job posting and application submissions to candidate evaluation and recruitment. It keeps candidate data in one place, so recruiters and hiring managers stay aligned and the process stays organized.
Problem
eRecruiter works in a specific HR tech niche. To stay visible, they need to follow conversations about the ATS category (e.g., “ATS system”), their brand, and competitors.
Before, their monitoring was scattered:
- They used many tools (SEO tools, LinkedIn analytics, hashtag tools, etc.)
- Each tool showed only part of the story
- It took a lot of manual work and still felt incomplete
They also missed many “hidden” conversations – on smaller portals and reposted social threads. These were places where ATS topics showed up, but eRecruiter wouldn’t notice them through usual channels like email or LinkedIn.
They needed a way to find these conversations early, understand the mood and interest around them, and decide where it was worth joining.
Goal
They needed a single place where they could have:
- See the full picture in one dashboard
- Stop jumping between tools
- Get better visibility into social media
- Track sentiment and rising topics
And because ATS buying cycles are long, they don’t expect a simple “mention → lead” path. They focus on building credibility over time.
Gathering mentions was always a lot of manual work and usually imperfect. We needed a tool that would give us the big picture: we can go to one dashboard and really learn a lot without breaking everything into pieces.
Why Brand24
Using Brand24 for Smarter Prospecting
Brand24 became their main tool for PR and top-of-funnel visibility.
What makes it valuable for them in practice:
- Monitoring + analysis in one dashboard
- Easy comparison across time periods, channels, and competitors
- A strong tool for PR research and idea planning
- A good match for long buying cycles (steady growth instead of quick spikes)
For me, Brand24’s biggest benefit is aggregation and analysis. I could get similar data from other tools, but I’d end up with multiple ‘sources of truth’ and a fragmented view.
How they use Brand24
01 High-signal projects that reveal what to say next
They keep monitoring focused on:
- their brand,
- direct competitors,
- category keywords (e.g., “system ATS”),
- job boards.
Examples of eRecruiters projects in Brand24
They use mentions to spot themes that are gaining attention – and then use those themes to shape PR and content:
- What topics should we repeat?
- What narratives should we avoid?
- What ideas are worth building into the next campaign?
Example:
They noticed a repeated fear in ATS discussions: “bots choose people.”
So they changed how they talk about AI features. Now they focus on showing more empathy and highlighting recruiter control.
eRecruiter mentions its AI capabilities, but emphasizes that they’re meant to support—not replace—real, face-to-face interviews
Brand24 is my go-to tool for concept work and research. I use it to decide what to highlight in PR – key messages, product updates, trends to raise in social media, and the angles we’ll lean on.
Improve your brand's visibility!
Sign Up Free02 Finding “non-obvious” sources – and turning them into traffic
Brand24 helps the eRecruiter team spot conversations happening outside their usual reach: smaller portals, niche content formats, and reposted social threads (when an outlet shares an article again on Facebook/LinkedIn).
This matters because those places often become practical entry points: they can show up early, add something helpful, and track whether it drives outcomes.
Examples of sources of eRecruiter mentions
Example:
Brand24 picked up an article on a smaller portal that wasn’t on eRecruiter’s usual PR radar.
The outlet reposted it on social media. eRecruiter joined the discussion from their brand profile and shared a helpful resource link.
A niche industry portal covered the topic in eRecruiter’s field, and they responded with a link to their report
Because the link was tagged, they could measure the result: around a dozen clicks and a few downloads from one small source.
With Brand24, I can reach parts of the market we don’t normally access through email, social media, or LinkedIn.
03 Analysis + AI Insights turn “gut feel” into clear decisions
They use the Analysis view to:
- Track mentions and reach over time (YoY, QoQ)
- See top profiles and highest-impact mentions
- Confirm what really performs (sometimes it’s different than what they expected)
Brand24's Analysis Tab
“The data in Brand24 is a counterweight to gut feel. I can see which sources and mentions truly drive reach," says Marta.
Her team also uses weekly AI Insights to decide what to push and what to improve:
- Validation: if a topic gets strong volume and positive sentiment, they keep building on it
- Gap spotting: strong mentions around certified companies reminded them to bring back and promote their CSR initiative
Example:
AI Insights showed that their work in inclusive recruitment (IncluVision partnership) was becoming a clear differentiator – because other ATS companies didn’t talk about it as much.
Two AI summaries showing that the IncluVision partnership was becoming a clear differentiator
So eRecruiter decided to communicate it more often.
When AI Insights report clearly shows eRecruiter as a leading voice – driving X mentions per week with positive sentiment – it’s a strong confirmation: this direction works and is worth doubling down on.
Results
eRecruiter focused on steady visibility and credibility.
Brand24 helped them turn daily monitoring into repeatable actions:
- More consistent presence in the right places
- Smarter amplification of what already works
- A clearer direction on what to fix or restart
As they moved from testing to regular use, they saw a 10% year-over-year increase in mentions vs. 2024.
Period comparison of eRecruiter's project
Their visibility also became more stable – and showed a clearer upward trend.
Most importantly, they now treat visibility as a KPI they can actively grow.
Takeway for other brands
If your category has a long buying cycle, don’t use monitoring only for reporting. Use it to build visibility step by step.
Here are the most beneficial actions you can copy – based on the specific, repeatable things eRecruiter did to turn monitoring into real visibility gains:
Improve your brand's visibility!
Sign Up Free
Hi!
Waleria Pagowska
Product Marketing Specialist