Use market research to shape how your product is seen. Make sure it connects with the people you're trying to reach, clearly and effectively.
Unlock Faster, Smarter Market Research.
Monitor industry trends, track competitors, and uncover opportunities. Do market research on the next level.
Join 4000+ Brands in the AI Revolution
Always-on tracking.
Track mentions of competitors, brands, products, or trends. Brand24 collects conversations from all over the web.
25 million of sources.
Monitor over 25 million sources, including social media, news outlets, blogs, forums, podcasts, and more.
Instant alerts.
Choose how and when you get alerts — Slack, Teams, email, or in-app. Stay on top of important mentions, market shifts, or competitor updates.
Know your customers.
Customer research doesn’t have to be complicated.
Brand24 gives you clear insights into your audience — no surveys needed.
Find out who your audience is.
See what countries they come from. Spot what platforms they use and know when they are most active.
Track how they feel.
Brand24 tells you the emotions behind what people say. Is your product making them happy? Are they angry or confused?
Competitor tracking.
Want to see what your competitors are doing?
Create a project using their brand names and keywords. Track campaigns, mentions, overall audience engagement, and more.
Compare performance.
Use the Comparison Tab to do a quick competitor analysis. See differences in customer satisfaction, mentions number, and other metrics based on accurate data.
Find opportunities.
Dig into industry benchmarks and identify gaps. Monitor millions of data sources to find what others overlook. Let your brand fill that space.
Industry research.
Make smarter decisions with real-world insights.
Brand24 helps you explore consumer behavior, popular topics, and social media conversations in specific industries.
Understand the sentiment.
Find out how people feel about trends, products, and services in your field. Use this to guide your next move and spot new opportunities.
Strengthen your positioning.
Learn how others talk about services like yours. Such market research gives you a competitive edge and helps shape better messaging.
AI-powered Market Report.
Stay informed with weekly updates tailored to your market.
Get a quick summary of key metrics like reach, mentions, and sentiment — plus direct links to top mentions.
Smarter market overview.
Get everything you need to understand market research at a glance. You may deeply understand your brand — but staying on top of the whole market is a different story.
Three insight-packed sections.
Find out what your target customers are talking about. Use AI-powered recommendations to get actionable insights. Spot market trends early.
Let AI do the research.
Ask Brand Assistant anything. Get fast answers about your market, competitors, or brand presence — without the manual digging.
Start the dialogue ...
Ask a question regarding market research or state a command. Be sure to try these example prompts:
What happened with the brand last week?
... and continue it.
Keep the conversation going.
Brand Assistant understands the context of your previous questions. It tailors each new answer based on earlier interactions, giving you more accurate information.
Your Market-Savvy AI Chat.
Market research simplified.
Brand Assistant reviews thousands of online conversations and extracts relevant insights. Use it to explore market dynamics, analyze data, or understand your target market in real-time.
Save time and resources.
Skip the hours spent collecting data. With AI doing the heavy lifting, you can focus on addressing findings or making smarter business decisions.
AI Topics.
Uncover what people are really talking about.
Brand24 uses AI to highlight the most popular conversations. Each topic is ranked by reach, number of mentions, sentiment, and share of voice.
Looks at what your customers expect from your company.
Supports content creation that matches what your audience is already interested in.
Shows the most important discussions around your brand so you can respond faster and smarter.
Why choose market research by Brand24?
Brand24 is an online social listening tool that you can use for market research to identify business opportunities, industry research, and trends analysis. Or you can use it to track your competitors to see what is being said about them, and even generate competitive analysis reports across brands to compare what exactly consumers are feeling in real time.
Rabeea Hasan
Brand Manager
Why does it matter?
47%
75%
of companies are looking to incorporate AI into their business between 2023 and 2027.
54%
of companies that extensively use marketing analytics end up with higher profits than average.
Learn more
from our experts.
Marcin Pluskota
PR Manager @ Piwik PRO
Brand and competition monitoring are interdependent. We will not get a full picture of the market situation by limiting ourselves to just one of these projects.
Frequently
Asked Questions:
In which types of market research can Brand24 help me?
Brand24 helps with all types of market research — from primary research, like exploring your own data, to secondary market research. It's great for qualitative research (like understanding opinions) and quantitative research (like counting mentions). In Brand24, you can track trends, get data across platforms, and see how people feel about your brand, product, or industry.
Also, Brand24 helps with competitive analysis and understanding of the competitive landscape. It shows how your competitors perform, what their customers say, and where they get attention. You can compare brands, spot gaps, and adjust your business strategies. What are the advantages of using Brand24 over traditional market research companies?
Brand24 is faster, cheaper, and always on. Unlike market research companies, it gives in-depth insights from millions of online conversations. You don't need to spend resources on using any focus groups. You get great data quality, real customer feedback, and actionable strategies.
Can I use Brand24 for both qualitative and quantitative market research?
Yes. Brand24 supports doing market research using both quantitative and qualitative methods. You can read what people say (qualitative) and measure how often they say it (quantitative). The platform helps you track qualitative data (mentions), analyze charts, and even export reports for use in statistical software. It makes interpreting data easier for everyone.
What types of market research findings can I get with Brand24?
Brand24 gives you live market research findings based on real-time data. It shows what your existing customers say online. It helps you find real pain points and areas where people struggle. You can use this data to evaluate customer satisfaction or build better, more detailed buyer personas. It's a smart way to understand your target audience and improve your marketing strategies.
Can Brand24 support startups or businesses working on a new business idea?
Yes. Startups and teams testing a business idea are perfect market research examples. With Brand24, you can run your market research by tracking online conversations. Discover what potential customers want, what's missing in the market, and how people respond to your product. It's a great way to start conducting research and gather feedback for exploratory research.
What makes Brand24 one of the best market research tools available?
Brand24 is easy to use, fast, and full of useful data. It supports data collection from over 25 million sources, helps with different research methods, and gives clear reports. With Brand24, you can track market trends, scan industry reports, and monitor your competitors. Turning raw data into actionable recommendations helps any company with business growth. That makes it one of the top market research tools out there.
Why guess? Do your market research with Brand24.
Smarter research starts here. No credit card, no commitment.