1. About
We spoke with:
Neon Panda, a beverage company based in Mexico, uses Brand24 to monitor market trends, tweak messaging, and make quicker product decisions. The tool helps them stay in tune with what people want without wasting time.
2 Smart Ways Neon Panda Stays Ahead of Trends With Brand24
Impact is measured based on what the tool allows us to see, anticipate, or interpret. It has helped us hone our instincts with real data and enrich the quality of the content we generate and the decisions we make in developing our brands.
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When Neon Panda evolved from a creative agency into a brand owner, their focus shifted. Success was no longer about client KPIs—it was about sensing cultural momentum, exploring new product ideas, and staying on the same page as a team.
What they needed:
- Tools that interpret—not just report—conversation trends
- Real-time intelligence across beverage and lifestyle categories
- A way to track cultural shifts and share them internally
3. Solution
Brand24 is integrated into Neon Panda’s daily operations—from quick scans and Notibravas (internal newsletters) to team-wide summaries and monthly planning sessions. The tool helps them interpret consumer language, discover emerging topics, and foster shared decision-making.
Key tools in action:
- Real-time Monitoring: Track volume, tone, and platform activity across their market-oriented categories
- AI Insights: Surface spikes in topics like “packaging” or “natural hydration” without digging manually
- Topic Analysis: Identify where conversations take place (e.g., press, forums, or social media)
Brand24 Dashboard - Monitoring "Agua Enriquecida"
4. Use Cases
#1 Spotting Cultural Shifts Early
Neon Panda tracks:
- Language trends (e.g., rising interest in “natural hydration”)
- Sentiment and tone of voice
- Distribution of topics across platforms
Graphs from Brand24 showing daily mention and reach trends, along with a breakdown of mention sources.
When “natural hydration” began trending, Neon Panda:
- Logged the development as a potential area of opportunity
- Discussed the topic in team meetings and internal reports
- Used it to shape future messaging and product exploration
Brand24 allows us to identify conversation peaks, detect topics that are gaining relevance, and understand the tone and distribution of mentions. We use this information to build our internal newsletter (Notibravas), write executive summaries, and guide potential product developments or communication adjustments.
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Instead of drowning in data:
- Brand24’s AI assistant flags shifts in sentiment or volume automatically
- Teams skip manual digging and jump to decision-making
- These patterns fuel strategic conversations, not reactive campaigns
Graphs from Brand24 showing topic analysis for Hard Seltzer
For example, early signals around packaging trends became part of internal exploration, helping the team think proactively, not react hastily.
Bonus: Topic Analysis shows where a trend is growing (e.g., press vs. social)—so Neon Panda knows how and where to act.
AI Insights and the use of the AI assistant within the tool allow us to quickly detect patterns without having to review each mention manually.
5. Results
- Faster internal collaboration
- Informed product and messaging discussions
- A shared, data-informed understanding of what’s next
6. Why It Matters
Neon Panda doesn’t rely on instinct alone—they build strategy with cultural clarity.
With Brand24, they can:
- Track emerging themes across the beverage landscape
- Make confident product and messaging decisions
- Work as one team—and stay ahead of what’s next
As Neon Panda shows, when you bake real market understanding into your strategy from day one, you don’t just keep up with trends—you get ahead of them.
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Hi!
Waleria Pagowska
Product Marketing Specialist