1. About
Neon Panda, a beverage company based in Mexico, uses Brand24 to monitor market trends, tweak messaging, and make quicker product decisions. The tool helps them stay in tune with what people want without wasting time.
2 Smart Ways Neon Panda Stays Ahead of Trends With Brand24
We spoke with:
Neon Panda, a beverage company based in Mexico, uses Brand24 to monitor market trends, tweak messaging, and make quicker product decisions. The tool helps them stay in tune with what people want without wasting time.
Impact is measured based on what the tool allows us to see, anticipate, or interpret. It has helped us hone our instincts with real data and enrich the quality of the content we generate and the decisions we make in developing our brands.
Eduardo Villalobos
Digital Director @ Neon PandaCheck what they say about your brand!
Sign Up FreeWhen Neon Panda evolved from a creative agency into a brand owner, their focus shifted. Success was no longer about client KPIs—it was about sensing cultural momentum, exploring new product ideas, and staying on the same page as a team.
What they needed:
Brand24 is integrated into Neon Panda’s daily operations—from quick scans and Notibravas (internal newsletters) to team-wide summaries and monthly planning sessions. The tool helps them interpret consumer language, discover emerging topics, and foster shared decision-making.
Key tools in action:
Brand24 Dashboard - Monitoring "Agua Enriquecida"
#1 Spotting Cultural Shifts Early
Neon Panda tracks:
Graphs from Brand24 showing daily mention and reach trends, along with a breakdown of mention sources.
When “natural hydration” began trending, Neon Panda:
Brand24 allows us to identify conversation peaks, detect topics that are gaining relevance, and understand the tone and distribution of mentions. We use this information to build our internal newsletter (Notibravas), write executive summaries, and guide potential product developments or communication adjustments.
Eduardo Villalobos
Digital Director @ Neon PandaCheck what they say about your brand!
Sign Up Free#2 AI = Faster, Sharper Strategy
Instead of drowning in data:
Graphs from Brand24 showing topic analysis for Hard Seltzer
For example, early signals around packaging trends became part of internal exploration, helping the team think proactively, not react hastily.
Bonus: Topic Analysis shows where a trend is growing (e.g., press vs. social)—so Neon Panda knows how and where to act.
AI Insights and the use of the AI assistant within the tool allow us to quickly detect patterns without having to review each mention manually.
Eduardo Villalobos
Digital Director @ Neon PandaNeon Panda doesn’t rely on instinct alone—they build strategy with cultural clarity.
With Brand24, they can:
As Neon Panda shows, when you bake real market understanding into your strategy from day one, you don’t just keep up with trends—you get ahead of them.
Check what they say about your brand!
Sign Up FreeNice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.
Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me at waleria.pagowska@brand24.com!
Till the next case study. Toodles!
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