Real-Time Monitoring
for PR Specialists.
Social listening designed for public relations. Monitor coverage, understand sentiment, and manage risk.
Join 4000+ Brands in the AI Revolution
React before
the story spreads.
Bad news travels faster than facts.
PR professionals need to move even faster.
Real-time monitoring.
Track mentions as they happen and get alerts when something needs your attention. Stay ahead of media coverage and shifts in public perception.
Custom alert filters.
Use 12+ filters and create alerts for specific keywords, campaigns, products, or negative sentiment only.
Storm Alerts.
Get automatic alerts when mention volume or reach spikes. Spot early signs of crisis communications issues or viral stories.
Monitor
25M+ sources.
Track brand mentions across 25+ million sources, including news outlets, blogs, forums, review sites, and major social media platforms.
Brand24 helps public relations specialists react fast, manage negative PR, and protect a positive public image.
Stay informed about public statements, media interviews, and social media posts that shape public perception.
See how people really feel.
Volume alone is not enough. PR specialists should understand the tone and direction of conversations.
Brand24 tracks how public perception changes across media and digital platforms.
Sentiment Analysis.
Automatically classify mentions as positive, neutral, or negative. Track public opinion and protect a favorable public image.
Trends.
See how sentiment and volume shift over time. Measure the impact of press releases, media coverage, and any crisis management actions.
Track key metrics.
Likes don’t tell the whole story. Measure impact, not noise, and make decisions based on data.
Brand24 gives public relations professionals clear metrics to evaluate their organization’s image:
volume of mentions
social media and non-social reach
engagement
share of voice
AVE
sentiment analysis
…and many more insights.
Track brand reputation.
See your real visibility. Don’t judge a brand’s presence by raw mentions alone.
Share of Voice.
See how much space a brand takes compared to competitors. Learn who leads the conversation and who gets ignored.
Presence Score.
Follow visibility over time across your public relations. Spot early shifts, rising brands, and fading voices before others notice.
Use AI to understand.
Too many mentions. Not enough context.
It’s hard to keep up when people talk in many places at once. Our AI turns chaos into clarity.
Topic Analysis.
See the main themes people discuss around a brand. Understand what matters most to your target audience.
Events detection.
Detect unusual spikes in mentions and see a real-world explanation behind them. Catch early signals of sensitive issues, breaking news stories, or emerging public interest.
Summarize with AI.
Get clear summaries of large discussions. Save time and focus on strategic communication instead of manual review.
Reports people want to read.
Make your reports useful, not painful.
Turn your data into something your clients actually want to read. Brand24 gives you white-label, custom and automated reports.
Export in any format.
Download reports as PDF, PowerPoint, or Excel, or share a live link, ready for external parties and key stakeholders.
Customize what you report.
Pick time ranges, channels, charts, and summaries that fit your own communication strategy and real reporting goals.
If I could recommend one social listening tool, it would definitely be Brand24. It’s transformed how I manage my brand and my clients’ brands.
Phil Pallen
Brand Strategist
Learn more
from our experts.
Kamil Gołdy
Account Director & Head of Digital
@ dfusion
When proposing collaborations we pay attention foremost to the credibility and fit of the creator with the industry and topic. Thanks to Brand24, we can quickly identify opinion leaders in any, even the most niche, market segments.
Frequently
Asked Questions:
How can real-time monitoring support public relations specialists in managing brand reputation?
Real-time monitoring helps PR specialists understand what audiences reactions are happening right now and respond before situations escalate.
Real-time monitoring helps PR specialists see how stories spread between news, social platforms, and forums.
Most PR specialists work under time pressure, where minutes can change public reaction.
Fast insight protects the client's reputation and reduces long-term damage. It alerts PR teams when sentiment shifts or coverage spikes, so they can act before narratives become fixed.
This supports maintaining relationships by reacting in a timely and accurate manner, not emotionally.
Monitoring communications media shows how any public relations efforts are reflected in media and online discussions in real-time. It supports the full strategic communication process, from early detection to response and follow-up.
How does Brand24 fit into the daily work of in-house public relations departments and PR roles?
Brand24 can easily be a daily working tool for public relations specialists and support them in managig media, messaging, and reporting.
- A public relations manager gains structure for managing interactions and coverage across 25,000,000+ sources.
- This helps PR professionals stay consistent across communication channels without missing key updates.
After a PR professional writes press releases, they can measure reach, sentiment, and audience reaction.
Alerts, filters, and clear dashboards help to make the best use of any organizational skills.
How does Brand24 support communication across different audiences and sectors?
Brand24 helps teams communicate effectively across various communication channels, sectors and audiences.
Teams can run multiple projects at the same time, each focused on different keywords, brands, or campaigns.
Mentions can be tracked in different languages, helping global teams understand regional conversations.
Geo-location filters make it easier to see where discussions happen and adjust messages to local audiences.
Brand24 helps manage customer relations by tracking feedback and sentiment changes. AI-powered insights help teams manage relations with better preparation and context.
Data supports smart management of community engagement by showing what topics matter locally.
Media relations move fast.
The best teams move faster.
React before headlines spread and sentiment shifts. No credit card, no commitment.