What is Brand24?

Brand24 is a media monitoring and social listening tool that helps businesses, marketers, and agencies track what’s being said about their brand, competitors, or topics across the web and social media. It collects mentions from across 25,000,000+ sources. 

By centralizing these mentions, Brand24 turns scattered online conversations into structured insights that support reputation management, competitive analysis, campaign tracking, influencer research, customer feedback collection, and lead generation.

How Brand24 works:

1. Project setup.

• User creates a project around a brand, competitor, product, industry, or hashtag by entering keywords.
• Keywords can be refined with required or excluded words (Boolean search), so only relevant mentions are captured.
• Each project can also be limited by language, sources, or specific sites to avoid noise.

2. Mention collection & processing.

• Brand24 continuously gathers mentions – any post, comment, article, or thread containing keywords.
• Mentions are enriched with data like reach, influencer score, and author details.
• Brand24 applies natural language processing (NLP) and machine learning to provide sentiment analysis (positive, neutral, or negative tone) and other AI solutions.

3. Dashboards & analysis.

• The Mentions Tab shows all collected posts with filters for source, sentiment, popularity, and tags.
• The Analysis Tab summarizes key metrics such as sentiment breakdown, Presence Score, trending hashtags, most active/influential authors, popular emojis, context of discussion, and more.
• The Comparison Tab lets users benchmark their brand against competitors or compare performance over time.

• Real-time monitoring
  Brand24 tracks brand mentions across 25M+ online sources, including social platforms, news sites, forums, and podcasts. This allows spotting conversations as they happen.
• Instant alerts
  Brand24 allows user to customize alerts based on keywords, number of mentions, sentiment, source, influencer score and many more. Such alerts can be delivered in Slack, Microsoft Teams, e-mail on in-app.
  Also, Storm Alerts notify user when there’s a sudden spike in mention volume or reach.
• Dashboards & reports
  Interactive dashboards turn raw data into clear trends and metrics. Reports can be exported to PDF, Excel, or shared via scheduled email summaries for quick updates.
• Comparison Tab
  The Comparison Tab allows users to compare performance across projects (e.g. different brand) or across time periods (e.g. this month vs last month). It displays side-by-side metrics like total mentions, reach, sentiment, share of voice, and channel distribution.
• Influencer Tab
  The Influencer Tab surfaces social media users and profiles that meaningfully drive conversations about a brand or topic, measuring their mentions, reach, followers, and share of voice. It also assigns an Influencer Score to each source (higher means stronger impact) and lets users sort and filter by date range or metrics.

AI-Powered Features:

• AI Insights
  Automatically generates weekly reports with charts, metrics, and recommendations. It highlights key changes in the brand’s online presence and suggests strategic next steps.
• Brand Assistant
  A conversational assistant that answers questions about a brand using media monitoring data. Instead of digging through dashboards, users can simply ask and get instant, data-backed answers.
• Events
  Identifies unusual spikes in mentions and analyzes the real-life cause. This allows to quickly understand whether the anomaly comes from a viral post, news coverage, or competitor activity.
• Sentiment Analysis
  Classifies each mention as positive, negative, or neutral with machine learning. Negative mentions are flagged immediately, helping address potential PR risks early.
• Emotion Analysis
  Goes beyond sentiment to detect emotions like admiration, anger, disgust, fear, joy,
or sadness. This helps measure the intensity of reactions and adapt messaging.
• Intents Analysis
  Analyzes the purpose behind mentions, whether they’re questions, complaints, recommendations, or promotions. Understanding intent allows to prioritize responses and identify sales opportunities.
• Topic Analysis
  Automatically groups mentions into themes and topics with metrics like reach, sentiment, and share of voice. This reveals trending conversations and emerging themes.

Brand24 tracks mentions from over 25 million online sources to give a comprehensive view of brand presence, such as:

• Social media: Monitors major social networks (Facebook, X (Twitter), Instagram, TikTok, etc.)
• Online news & blogs: Scans online news sites, press articles, and blog posts.
• Forums & discussions: Collects mentions from forums, discussion boards, and communities (e.g. Reddit).
• Podcasts & video platforms: Finds mentions in podcasts and video content (YouTube and similar).
• General web: Covers the web at large – other public websites, review sites, and any public online sources where a keyword is mentioned.

Brand24 provides a variety of metrics to quantify and analyze a brand’s online performance, including:

• Mentions count: The total volume of brand mentions over a given period.
• Reach: Estimated reach of those mentions (how many people potentially saw them, across social and non-social channels.
• Engagement: Interaction metrics such as likes, comments, and shares that mentions receive.
• Negative and positive mention count: AI-driven sentiment breakdown showing how many mentions are positive and negative.
• User-generated content (UGC): Number of mentions generated by users of social media platforms, forums, blogs, etc.
• Advertising Value (AVE): The advertising value equivalent of mentions – an estimate of the PR/marketing value of the coverage based on its reach and exposure.
• Presence Score: Benchmark the brand awareness of a brand or topic on a scale from 0 to 100.

Brand24 offers over 12 filters to help users narrow down mention results, such as:

• Date Range – limit mentions to a specific time period (custom or preset ranges).
• Source Type – filter by platform or media type (social networks like Facebook, X (Twitter), blogs, news sites, podcasts, etc.).
• Sentiment – show only positive, neutral, or negative mentions based on AI-powered sentiment analysis.
• Influence Score – focus on high-impact mentions to find posts from influential authors or sites.
• Location – narrow mentions to specific countries or regions, or excludes certain ones.
• Language –  filter by specific languages, or exclude certain.
• Author – see mentions only from particular authors or profiles.
• Domain – include only mentions from certain websites/domains (helpful for focusing on specific news outlets or blogs).
• Tags – filter by custom tags applied to mentions, to view only those categorized in a certain way.
• Intent – exclude irrelevant mentions by filtering out content identified as spam or other undesired intent.

These filters can be combined and saved as presets, allowing very precise control over seeing them.

• Custom PDF reports: Customizable, branded PDF reports with selected metrics, charts, top mentions, influencers, and more (with options to add logo and colors).
• Automated email reports: Daily or weekly scheduled email summaries of key stats.
• Excel/CSV data export: Exported raw mention data and statistics (mentions with sources, sentiment, reach, engagement, AVE, etc.) in Excel/CSV format for deeper analysis or integration.
• Shareable report links: Instant, interactive web report that can be shared through a link with anyone. No login required.
• AI-driven Insight reports: Deliver concise weekly reports with charts, trend analysis, and actionable recommendations for a quick grasp of key developments without manual analysis.

Brand24 provides built-in reporting features to help you compile and share your brand’s online reputation metrics every week. You can choose between automated e-mail summaries and customizable PDF reports:

1. Schedule weekly e-mail reports: You can set up automated weekly email summaries to be sent to yourself and stakeholders. This is the quickest and best way to keep stakeholders informed without any manual effort – the report arrives in their inbox with the latest data.

How to do it:

• Go to Project settings, “Reports” tab.
• Add stakeholder email addresses under “Add new recipient.”
• Enable a weekly e-mail report.
• If you only want stakeholders to receive weekly updates, make sure that daily reports and storm alerts for this particular recipient are disabled.
• Each week, stakeholders will receive a digest including total mentions, reach, sentiment breakdown (positive/negative/neutral), and examples of the most interesting mentions.

2. Generate a PDF report: For a more polished report (great for meetings or detailed updates), use Brand24’s customizable PDF report. The PDF report typically includes charts and many detailed metrics of your choice. You can then share the PDF via e-mail or present it directly to your stakeholders.

How to do it:

• Open the Reports section of your project, select PDF Report.
• Set the date range (e.g., last 7 days).
• Choose which metrics and sections to include:
  • Mentions summary,
  • Volume and reach graphs,
  • Numerical summary,
  • Top profiles and sites,
  • Trending hashtags,
  • Context of discussion,
  • and more.

• Customize the design:
  • Add company logo and colors.
  • Insert a commentary section for context.
  • Highlight hand-picked example mentions.
• Click Generate Report to produce a clean, branded PDF.

Yes. Brand24 uses AI to identify trending topics and themes in mentions. The Topic Analysis feature clusters conversations around tracked keywords, surfacing the most-discussed subjects, and presents multiple analytics to help users understand what’s driving the discussion.

Insights include: 

• Top Mentions – the most influential posts/comments shaping that topic.
• Context of discussion – a word-cloud or term list revealing frequently used words and themes.
• Occurrences – a time-series graph showing how many mentions the topic has over time, so users can see spikes and trends.
• Categories Share – a breakdown of what kinds of content or channels the topic is appearing in.
• Sentiment Share – a visualization showing proportions of positive, negative, and neutral mentions within that topic.
• Intent Share – shows the mix of intents behind mentions (for example: opinions, information, queries).
• Emotions Share – charts the emotional tone of the mentions (e.g., joy, anger, surprise).
• Emoji Analysis – visualizes which emojis are frequently used in conversation about that topic, giving a quick sense of emotional engagement.

Yes. Brand24 automatically detects spikes in mentions and explains why they occurred. On the dashboard, a user will see the mention volume plotted on a timeline. When unusual activity is detected, an AI-driven anomaly detection system (called “Events”) flags the spike with a marker.

Clicking the marker reveals a plain-language explanation of the event along with filtered mentions that caused it. Examples could include:

• a viral social media post,
• press or news coverage,
• a product launch,
• a controversy or crisis.

By combining visual timelines with AI explanations, Brand24 allows users to understand sudden jumps in online conversations and react appropriately quickly. Whether that means amplifying positive buzz or managing negative attention.

Yes. Brand24 tracks TikTok and Instagram (including Reels) mentions in real-time.

• TikTok Monitoring: Brand24 continuously monitors TikTok 24/7 to detect fresh mentions of any keyword (brand, product, campaign, etc.) as soon as they appear. This means you can track TikTok mentions in real time and never miss when your brand is referenced on the platform.
• Instagram Reels monitoring: The tool also tracks Instagram content – photos, carousels, and Reels – for mentions of keywords (such as brand name) or hashtags. In practice, Brand24 gathers all these Instagram mentions (including Reels) into one dashboard in real time, so you can keep tabs on short-form video discussions about any brand you want.

Yes. Brand24 is designed for global monitoring, and it supports tracking across multiple languages and countries:

• Multi-language support: Brand24 can collect and analyze mentions in over 36 different languages. When creating a monitoring project, users have the option to either track all languages or to focus on a specific language of choice. The platform will filter the results accordingly. No need to miss conversations just because they’re not in English – it’s very useful for international brands or campaigns.
• Geographic tracking: Brand24 also enables filtering and analyzing mentions by country/region. It has a Geolocation filter that allows users to select mentions from specific countries or exclude certain countries. Users can focus on what people are saying about a brand in a particular market (say, only the United States or Indonesia) or compare engagement across different regions. 

By supporting multiple languages and regions, Brand24 helps international brands manage their reputation seamlessly. Whether a mention is in English, Bahasa Indonesia, Polish, or Spanish, on a UK site or a U.S. forum, Brand24 will capture it and allow users to filter or analyze it as required. 

Yes. Brand24 is a comprehensive social listening tool that allows for monitoring hashtags, identifying key influencers, and keeping tabs on competitors. It’s built to track virtually any keyword or topic, and it includes features such as:

• Hashtag tracking: Brand24 tracks branded hashtags or any campaign/industry hashtag across 25M+ sources. Simply add the hashtag as a keyword in a project, and Brand24 will collect mentions of it from across the web. The platform provides detailed hashtag analytics – it measures hashtag reach, volume of mentions, engagement, sentiment, and more. Brand24 will even auto-detect related hashtags that an audience uses alongside keywords, helping users find new trending hashtags to use.
• Influencer monitoring: Brand24 helps identify the top influencers and authors talking about a brand or any tracked topic. It assigns an Influence Score to sources/authors, so it’s easy to see which people have the most impact in the conversation. The platform also includes an Influencers Tab where users can view and filter the most influential profiles mentioning keywords.
• Competitor tracking: Brand24 can absolutely be used to monitor competitors. Users only need to create separate projects for competitor brand names, their product names, or campaign hashtags, and the platform will gather those mentions just as it does for any brand. It essentially allows for spying on competitors’ online presence and benchmarking against their performance. Brand24’s features include the Comparison tab to directly compare any brand’s metrics (volume of mentions, sentiment, etc.) against other brand metrics.

Brand24 allows you to set up both e-mail and Slack notifications for new mentions:

• Slack alerts – You can integrate Brand24 with Slack to receive real-time mention notifications in a chosen Slack channel. This way, important brand mentions will instantly pop up in your team’s Slack workspace, ensuring you never miss critical conversations.
• E-mail alerts & reports – Brand24 also provides flexible e-mail notifications. You can configure immediate real-time e-mail alerts for every new mention (with optional keyword filters), which is great for catching urgent mentions (like negative press or customer issues). You can also get e-mail updates at chosen time intervals (such as every 1, 6, or 12 hours, every day, week, or month). Additionally, you can enable daily or weekly e-mail reports that deliver a summary of top mentions and key metrics to your inbox.

Yes. Brand24 integrates with Slack to deliver real-time alerts for mentions and crises.

• Real-time alerts via Slack: Brand24 offers a built-in Slack integration that sends immediate notifications of new mentions directly to your chosen Slack channel. You can configure alerts for specific keywords, negative sentiment, or other triggers, ensuring you’re instantly aware of any mention that needs attention.
• Crisis monitoring: These instant alerts help you spot and respond to problematic mentions before they escalate. Brand24 even provides Storm Alerts that flag unusual surges in mentions or reach, allowing you to act fast when issues go viral.
• Multi-channel options: Alerts are also available via e-mail, Microsoft Teams, or in-app notifications, giving flexibility for different workflows.

Yes, Brand24 integrates with a variety of other tools to fit into your workflow:

• Slack & Microsoft Teams – Native integrations let you route real-time alerts directly into Slack channels or MS Teams chats. This means your team can see and act on mentions from within your everyday communication tools.
• API – Brand24 offers an API that allows you to integrate our analytics data into your custom apps and dashboards.
• MCP – We can provide an MCP server for your AI agents and chatbots, giving you flexibility in understanding and interpreting Brand24 data.

In short, Brand24 is designed to not be an isolated system – it plays nicely with other software in your stack, from communication tools to data platforms.

Yes, Brand24 is an AI-powered platform. It harnesses artificial intelligence to enhance its monitoring and analytics features. For example, Brand24 uses AI for:

• AI Insights – weekly automated reports with charts and recommendations.
• Brand Assistant – a chatbot that answers brand-related questions using the project’s data.
• Events detection – flags unusual spikes in mentions and explains the cause.
• Sentiment Analysis – classifies mentions as positive, negative, or neutral.
• Emotion Analysis – detects emotions like admiration, anger, disgust, fear, joy,
or sadness.
• Intents Analysis – identifies whether mentions are promotional, informational, entertaining, about advocacy, questions, opinions, or something else?
• Topic Analysis – groups mentions into key themes with metrics like reach, sentiment, and share of voice.

Each of these AI-driven features confirms that Brand24 is not just a passive monitoring tool but an intelligent assistant for brand reputation management.

Brand Assistant is an AI-powered feature in Brand24 that works like a ChatGPT for brand data. It uses machine learning and natural language processing to analyze brand mentions, sentiment, engagement, and other metrics, helping users assess a brand’s online health. A user can ask natural language questions (“Why did our mentions spike last week?” or “How do we compare to competitors this month?”) and get instant, data-backed answers.

Key capabilities include:

• Instant Q&A: Quickly answers questions about brand performance, mentions, or competitors using real-time data.
• Data-driven research: Identifies patterns, tracks industry trends, and compares the brand against competitors with concise analysis.
• Gathering insights: Explains the impact of events or campaigns on brand metrics in seconds.

Yes. Brand24 uses AI to automatically summarize both mentions and broader trends in brand data. This is accomplished through specialized features both in automated trend reports and on-demand summaries:

• AI Insights reports: Brand24 provides AI-generated weekly reports that digest mention data into key trends, metrics, and recommendations. In these AI Insights, Brand24 highlights important changes (like rising topics or unusual spikes) and presents them as “bite-sized findings” that are easy to review. Instead of manually analyzing thousands of mentions, users receive an automatic overview of what’s happening – including top trends in conversation, sentiment breakdowns, and notable changes.
• “Summarize with AI” (in Mentions Tab): Inside the Brand24 dashboard, users can instantly generate a plain-language summary of any filtered set of mentions using the Summarize with AI feature. For instance, if a user filters mentions of last month and then clicks “Summarize with AI,” the tool will produce a short description explaining the main points – e.g., the main sentiment, common topics, and noteworthy mentions in that selection. It’s very handy for reporting or understanding context without reading every individual mention.

Setting up a new project in Brand24 is straightforward. Just follow these steps:

1. Start a new project: Log in to your Brand24 account and click the “Add new project” button.
2. Enter your keywords: In the project setup, enter the main keyword or phrase you want to monitor – this could be your brand name, a competitor’s name, or any topic of interest. You can input more than one keyword at this step if needed (e.g., multiple product names or variations).
3. Choose languages: Next, you can select the language for monitoring if you want to limit results to a particular language. You can also monitor mentions in all languages.
4. Create the project: Click the “Create Project” button to finalize the setup. Brand24 will now start collecting mentions of your chosen keyword(s), and within a few minutes, you’ll see the results populating in your dashboard. That’s it – your project is live and tracking.
5. Limit the results (optional): You may also configure other project settings, such as adding extra data sources, setting required or excluded keywords.

When setting up a monitoring project, it’s important to include the right keywords so you capture all relevant mentions. 

Here are the types of keywords to include:

• Brand and product names (with variations): Include your company or brand name as the primary keyword, along with any common variations, abbreviations, or misspellings of the name. If you have key product names or sub-brands, add those as well so that mentions of specific products are tracked.
• Branded hashtags or slogans: If your brand or campaign has a popular hashtag (e.g. #justdoit) or a tagline that people mention, include those keywords.
• Competitor or industry keywords: If you plan to monitor your competitors or broader industry chatter, add those names and terms as well (or start a different project for them). Brand24 projects aren’t limited to just your own brand – you can monitor a competitor’s brand name or any topic keyword in the same or different project.
• Localized or alternate terms: Consider including local language versions of your keywords or alternate spellings. If your brand/product is known by different names in different regions or languages, add those to the project. Brand24 isn’t limited to English. For example, an international brand might monitor both “Coca-Cola” and “コカ・コーラ” (Japanese).

Brand24 allows adding multiple keywords in one project, so you can cover different spellings, hashtags, or language versions of your brand.

Focus on specific keywords closely tied to your brand or topic, rather than very broad terms. This will ensure you get relevant results without too much noise. 

Additionally, Brand24 lets you refine your tracking with required and excluded keywords for precision.

Brand24 stands out from other social listening platforms in several ways:

• Comprehensive, real-time monitoring.
  Tracks mentions across 25,000,000 sources, such as social media, news sites, blogs, forums, review platforms, and podcasts. Updates in real time so users never miss an important conversation.
• Ease of use and affordability.
  Known for its intuitive dashboard and strong value for money. Offers enterprise-grade features at a more accessible price point compared to many competitors.
• Advanced analytics and AI.
  Includes sentiment analysis, influencer scoring, trend charts, and an AI-powered Brand Assistant (integrating ChatGPT) that turns raw mention data into plain-language insights.
• Alerts and integrations.
  Provides customizable alerts via email or a custom app. Integrates with external tools like Microsoft Teams and Slack. Unlike many platforms, it can even monitor LinkedIn mentions, X (Twitter), and Reddit, offering wider coverage.

TL;DR: Brand24 combines broad monitoring coverage, accessible pricing, advanced AI analytics, customized alerts, and integrations that other social listening tools often lack.

Brand24 offers a simpler, more cost-effective way to benchmark competitors compared to Meltwater. 

• Ease of use – Brand24 is rated higher for usability (9.2/10 vs. Meltwater’s 7.9, G2). Its intuitive dashboard reduces setup time and needs little to no training.
• Competitor dashboard – The Comparison Tab lets you benchmark brands side by side on mention volume, reach, and Presence Score — a feature rated stronger than Meltwater’s competitor tools.
• Real-time monitoring & alerts. – Brand24 tracks competitor mentions across social and web instantly, with storm alerts for sudden spikes. This immediacy helps you react to crises or capitalize on trends faster.
• Sentiment & Influencer Analysis – Built-in sentiment detection and influencer identification show how people feel about competitors and who shapes the conversation.
• Pricing & accessibility – Brand24 offers transparent, affordable plans and a free 14-day trial. Meltwater, by contrast, uses enterprise-level pricing with no public info, often costing far more.

TL;DR: Brand24 delivers real-time insights, advanced analytics, and affordability, making it a stronger choice over Meltwater for teams that want to monitor rivals effectively and act on insights quickly.

Yes. Brand24 is designed with agency workflows in mind.

• Multi-project management: You can create separate monitoring projects for each client or campaign and manage them side by side. All projects are accessible in one account, making it easy to switch contexts and keep client data organized.
• White-label reporting: Brand24 allows you to generate professional-looking PDF reports with your agency’s branding and multiple data charts. Reports include mentions, sentiment, reach, and other KPIs, and can be automated or exported for client presentations.

Can I change or cancel my plan anytime?
Yes, you can cancel your subscription at any time. Your account will remain active until the end of your current billing period.
You can also change your plan whenever you need — either upgrade or downgrade. Upgrades can be done directly from your Brand24 dashboard, same as downgrades. Downgrades will trigger a short check from our team to make sure the new plan fits your needs.
If you prefer, you can also contact us via chat or email, and we’ll adjust your plan for you. Any changes made during a billing cycle are automatically prorated.

Each Enterprise client at Brand24 receives a fully personalized onboarding experience that includes:

• tailored product training sessions based on the team’s needs,
• regular progress review meetings,
• success plans with ongoing performance monitoring,
• access to dedicated educational resources 

all conducted under the guidance of a dedicated Customer Success Manager.

After the onboarding phase, we continue to support our clients through regular Quarterly Business Reviews, ongoing technical and product assistance, and strategic guidance to ensure long-term success and measurable business impact.