Adam Stewart: "I use this before strategy sessions, positioning work, or campaign planning when I need a clear view of the competitive landscape without spending days in spreadsheets. [...] It is especially useful for spotting early narrative shifts before they become obvious."

Lashay Lewis: "Use this prompt to get a sharp, decision-ready view of your competitive landscape. It’s built to move past surface-level comparisons and uncover how competitors actually win, where they fall short, and how customers choose between options."

Peter Benei: "Instead of manually reviewing competitor sites for weeks, this prompt delivers strategic gaps, content opportunities, and differentiation angles in minutes. Perfect for quarterly strategy sessions, content planning sprints, or when you need to prove budget allocation for new content initiatives."

Torsten Szabolcs Sándor: Use this prompt after conducting customer discovery interviews, user research sessions, or sales call recordings when you need to transform qualitative data into strategic marketing insights. This is essential for product marketers, CMOs, and brand strategists.

Mina Mesbahi: When it comes to content and strategy, nothing beats going straight to the source, your potential and existing customers. In a perfect world, we’d sit in on every call, but the reality is we don’t have that kind of time. And while this doesn’t and shouldn’t replace listening to calls or doing proper customer research.

Clay Ostrom: This prompt is designed to help strategists and marketers find and amplify areas where a brand can create meaningful separation from key competitors. Internal teams can use this to compare and contrast their brand with key competitors, and agencies can use this as a tool to help inform positioning work with clients.

Andy Crestodina: Many pages fail to connect with visitors because the language is overly-clever or watered down. This prompt audits the use of specific language and images. This is good for lead generation and for improving the likelihood that AIs will recommend your brand.

Justyna Dzikowska: Audiences shift channels and change their information needs fast. This prompt helps you to identify new spaces and contexts where meaningful brand interactions can form, helping you to find new ways to engage with your audience and refine your content marketing strategy.

Tom Niezgoda: This prompt simulates a high-level "Go-To-Market" meeting. It forces your strategy to survive the scrutiny of the people who build the product, the people who pay for it, and the diverse customers who use it. Use it to find "blind spots" before you spend a single dollar on execution.

Peter Benei: This prompt analyzes your existing content to extract your brand's DNA and codifies it into actionable guidelines. Essential for CMOs who need to maintain quality and consistency as content velocity increases, or when transitioning from human-only to AI-assisted content creation.

Philippe (Phil) Ruttens: Use this prompt when you need to translate a go-to-market strategy (pitch deck + KPI snapshot) into a concise, board-ready brief that highlights critical risks, untapped opportunities, and specific marketing plays. 

Amy Watts: Use this prompt when you want brutal, strategic feedback on marketing or social content before publishing. It’s designed to uncover what’s missing from your content, why it might underperform, and how to make it more engaging, relevant, and conversion-driven. 

Phil Pallen: Use this prompt when AI-generated writing sounds generic, overly polished, or obviously machine-written. It works well for marketing copy, social posts, scripts, emails, and articles. The goal is clear writing that feels natural, readable, and publish-ready.

Neal Schaffer: Use this prompt when you want to understand why certain social posts outperform others — not just which ones did well. It reveals engagement patterns in hooks, structure, voice, visuals, timing, and audience behavior.

Kuba Czubajewski: Analyzing your social media performance and creating content based on top-performing posts. I recommend using this prompt monthly to keep track of what works and doesn’t for your account.

Kate Starr: Use this prompt when you want to create content that answers your audience’s questions and solves their problems within your industry. It’s ideal for content planning, SEO research, LinkedIn posts, videos, or newsletters. 

Sara Stella Lattanzio: Use this analysis to move past isolated KPIs and understand the relationships between traffic, engagement, and revenue. Ideal for B2B teams who want data-backed decisions about which content creates value, not just visibility. 

Eliza Szczerbicka: Real prompts help me answer one strategic question:
How can I use real prompts from AI tools to increase my brand’s visibility, mentions, and recommendations in LLM generated answers? I then use the prompt below to turn raw Chatbeat data into a structured AI visibility growth strategy.

Gini Dietrich: Use this prompt when a marketing or communications team feels busy but can’t clearly explain what’s working, why it’s working, or how their channels connect. It’s especially useful during annual planning, campaign resets, or when leadership wants clearer alignment between PR, marketing, and business outcomes. 

Wojtek Chrzan: Use this prompt after a marketing campaign, whether it was successful or not. It's built to cut through vanity metrics and extract what truly mattered: who noticed, what resonated, and where the message got lost. It helps transform raw campaign data into strategic insights. 

Torsten Szabolcs Sándor: This is critical tool for CMOs and marketing leaders who need to extract learnings, identify patterns, and build institutional knowledge from campaign execution. This prompt creates a structured, data-informed analysis that reveals what actually drove results.

Tom Winter: Use this prompt after drafting content to evaluate how well it demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness. Ideal for content teams who want to move beyond "does this feel good?" to measurable quality criteria. 

Jim Harris: Rather than teach any specific prompt, I’d like to teach a few methodologies for prompting. The first, follow the RTCC methodology – which stands for Role, Task, Context and Constraints.