Sentiment Analysis

AI-Driven Sentiment Analysis

Internet monitoring tool combined with advanced sentiment analysis working together
to protect your brand, analyze your audience opinions, and connect you with potential customers.

Loved by Startups and Enterprises alike.

How can your business benefit from sentiment analysis?

With Brand24 you can find positive, negative and neutral mentions about your business, competitors or any keyword you want.

🛡️ Protect Your Reputation
Find negative comments and talk to their authors before they turn into a PR crisis.

🔎 Find marketing insights
Learn what your customers think about your products and adjust your offer to meet their needs.

👱 Improve your customer service
Customers talk about products on the web and social media more often than directly to you.

How does it work?

We'll collect mentions about your business (or any keyword you want) from the internet and categorize them as:
✔️ Positive
❌ Negative
💬 Neutral

You will be able to count those mentions, measure their reach and engagement or compare your brand to your competitors.

Our tool is based on the most recent machine learning algorithms. Thanks to that we can analyze sentiment and understand the word context in more than 90 languages with human-like accuracy!

Can robots understand sarcasm?

Well... yes!

In some cases at least! Days ago sentiment analysis algorithms tried to recognize some emotions indicating phrases like "cool" or "I don't like it". But now things are little bit more advanced.

We use the most recent machine learning achievements in area of natural language processing. We feed them with thousands of thousands online mentions and based on that data they can recognize sentiment with much greater precision.

It's not 100% accurate because no tool or human is 100% right but it's pretty close.

How Uber used Brand24 sentiment analysis tool?

With the release of its new app, Uber saw a massive increase in social media buzz.

We spotted more than 100% of increase in the number of mentions. Thanks to the sentiment analysis Uber marketing team was able to quickly gather the feedback about new app and address the insights they found.

Read A Full Case Study

Is it only for marketing purposes?

Of course not! There's a lot of things you can do thanks to combining internet monitoring with sentiment analysis.

🛡️ Enrich your content with data
If you are a journalist, student or content manager, your story will be even more reliable with sentiment data.

🔎 Predict stock market fluctuations
If the company you wanted to invest in recently got tons of negative opinions - you may save a lot of money.

👱 Research any topic you want
Predict election results, do social research or verify opinions about your contractors. Possibilitiess are endless.

Why should you try Brand24?

Thousands customer from over 110 countries monitor internet with us.
Start your trial account and collect first mentions in 2 minutes. It’s easy, free, and there’s no credit card required.

The user interface of the tool is brilliant and really intuitive and being able to compare projects to work out share of voice is extremely useful. The fact that it can also be used as a sentiment tracker and an influencer sourcing tool makes it extremely good value for money.

MELONIE DODARO
SOCIAL MEDIA EXPERT & CEO OF TOP DOG SOCIAL MEDIA