Try a Powerful X (Twitter) Monitoring Tool!

Monitor X (Twitter) mentions and hashtags. Try an AI-powered monitoring tool to gain valuable insights.

Join 4000+ Brands in the AI Revolution

Track real-time
X (Twitter) activity.

Struggling to stay on top of conversations?

Brand24 filters the chaos and brings clarity instead. Get real-time insights from your X (Twitter) presence, competitors, and audience.

Measure the most important X (Twitter) metrics.

Find the top trending hashtags and most active public X (Twitter) profiles.

Discover the context of a discussion.

Monitor mentions all across the web.

Go beyond X (Twitter).

Use Brand24 to track your relevant keywords across 25,000,000+ sources, including Instagram, Quora, YouTube, Reddit, TikTok, Twitch, Telegram, Medium, news sites, blogs, forums, reviews, newsletters, and podcasts.

Never miss a brand mention again.

X (Twitter) users send about 867 million posts (tweets) daily.

Your brand’s reputation deserves more than just luck. With real-time alerts, you’re always the first to catch potential crises.

E-mail, Slack, and Teams notifications.

Create instant alerts for specific keywords, campaigns, products, or your brand name. Use the mobile app to receive data at your fingertips.

Don't drown in data.

Use 12+ powerful filters to sort data by importance, time range, source, sentiment, popularity, domain, author, and tags.

Track key metrics.

Scale what works. Improve what doesn’t.

Let the data tell you what’s winning and what’s underperforming. Brand24 allows you to follow detailed analytics:

Mention volume to track mentions over time across online platforms and spot spikes fast.

Sentiment analysis to categorize your mentions as positive, negative, or neutral.

Estimated reach to see how many X (Twitter) users may have seen posts (tweets) with your keyword.

Engagement to track likes, comments, and shares on your posts (tweets).

Share of voice to see how your mentions compare to competitors in the same space.

…and many more insights.

It all comes down to monitoring data on an ongoing basis, analyzing, and drawing conclusions to improve your actions on X (Twitter).

Track and analyze hashtags.

Hashtags shouldn’t be a guessing game.

If you don’t know which ones spark conversations, you risk missing reach, engagement, and early signals around your brand.

Track all mentions containing hashtags.

Monitor your brand, campaign, or industry hashtags on X (Twitter) and see how they perform across conversations.

Check hashtag's sentiment analysis.

Discover whether the sentiment of a hashtag is positive, neutral or negative.

Find a new hashtags worth using.

Explore the hashtags people naturally use when discussing your brand. Spot the ones that boost engagement and help you join trending conversations.

Boost your X (Twitter) profile.

Topic Analysis.

See what people discuss around your X account. Follow relevant conversations, key terms, and industry trends. Use it to gain actionable insights and shape your content strategy, creating content that resonates with your audience.

Hot Hours.

Find the time slots when your posts (tweets) receive the most engagement. Use real-time analytics based on 30-day historical data to choose better posting windows. Improve your X performance and drive increased engagement with smarter timing.

Emoji Analysis.

Track the emojis people use when they mention your brand. Read the mood behind the message for a deeper understanding of audience engagement. Adjust your tone to speak your audience’s language and build a positive brand image.

AI-powered. Made for marketing teams.

Monitoring social channels gets overwhelming fast. Brand24 uses AI to categorize online conversations and highlight what matters.

AI Summaries.

Skip the endless mention scrolling. Get short, clear takeaways from X activity and why it matters.

Events Detection.

When mentions spike, see what triggered it. Link changes in volume to real-world moments.

Brand Assistant.

Ask questions like you would a teammate. Get answers based on your tracked data and real-time monitoring results.

Discover brand advocates.

Not every creator is worth your time.

Big numbers can look good and still bring zero impact. Use Brand24 to find people who actually shape conversations.

The Influencer Tab.

Get a clear, comprehensive view of key profiles. Compare reach, mentions, and engagement in one place. Pick partners based on data, not vibes.

Find true community voices.

Follower count isn’t the whole story. Each mention includes our Influence Score, so you can see who really moves opinions.

Why use Brand24 for X (Twitter) monitoring?

Brand24 helps you stay in control of what’s happening around your brand on X (Twitter).

Get a complete view of your X activity.

Track mentions, hashtags, and keywords in one place. See how other users talk about your brand, products, or campaigns. Use customer feedback and customer queries to understand what really matters to them.

Compare accounts and spot gaps.

Use the Comparison Tab to analyze different X (Twitter) accounts side-by-side. Check reach, engagement, and visibility across competitors. Use competitive analysis to quickly identify areas to improve brand’s performance.

Protect your brand's reputation.

Follow conversations as they happen with a real-time X monitoring tool. Catch issues early, manage crises effectively, and respond before they escalate. Use real-time alerts and strong monitoring capabilities to stay ahead when it counts most.

Brand24 has been an essential tool for my event organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO and gives me specific data for my audience and encourages participation.

Samantha Kelly

Twitter (X) and LinkedIn Marketing Consultant

What are people saying?

Over 4000+ brands use Brand24. You are in good company.

Brand24 is the best social listening tool. I love that I can find mentions of my brand or name on social media and on blogs and the web. It's easy to set up and have the reports emailed daily or weekly. The mobile app is awesome too, so you can respond to mentions even more quickly. I have found mentions for my clients and myself that I would not have otherwise known about. Google Alerts only show you what is mentioned in the news, not on social media or blogs.

Lisa S. Content Manager

Brand24 is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the relevant results that matter. It's an excellent brand monitoring software at a fair price. Brand24 helps keep an eye on the chatter around a brand, product, person or incident. Specifically, whether that chatter is brand-impacting (meaningful) or just random noise.

Doug L. Public Relations and Communications

Brand24 is my favorite tool for listening to my audience. I run a popular Twitter chat and use Brand24 to see who my most engaged participants are. I also use Brand24 to track campaigns that I do for brands and for my own business. The ability to use filters to gain helpful industry insights and, of course, the brand mentions allowed us to find comments and customers which otherwise we would never have heard of.

Ivana T. Marketing Expert

Brand24 not only can look into mentions of your brand and products, but also can help you find new customers and business possibilities. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Kinga O. Community Manager

Learn more
from our experts.

Ivana Taylor

Publisher @ DIYMarketers.com

We use Brand24 to track the metrics for our bi-weekly Tweet Chat. This data is critical as it helps us track how many people came to each chat, how influential those people were, how many posts were exchanged, and so on.

Hanna Milczarek

CMO @ Cryptiony

We are looking for mentions of our brand to prevent crisis situations, to put out fires promptly, and to engage in important conversations regarding our business.

How to Track X (Twitter) Mentions

How to Get an X (Twitter) Analytics Report?

The Power of X (Twitter) Hashtag Analytics

How to Measure and Increase X (Twitter) Visibility?

Frequently
Asked Questions:

What is X (Twitter) monitoring?

X (Twitter) monitoring is the process of tracking X (Twitter) mentions to gather insights or take action.

You can do it manually by searching for specific keywords and hashtags or by using a X (Twitter) monitoring tool, which is a more efficient way.
Social media monitoring tools offer useful features to track brand mentions, hashtags, or any keywords you wish automatically. Also, such tools provide advanced analytics and key metrics such as social media reach, share of voice, sentiment analysis, influencer score, presence score, AVE, etc. They support you in making more data-driven decisions.
By monitoring X (Twitter), businesses can quickly respond to customer service issues, find new potential clients, collect feedback, and track competitor activity.
X (Twitter) monitoring can also be used to generate leads, build relationships, and increase brand awareness.

Why is it worth running X (Twitter) tracking?

Tracking X (Twitter) allows you to tap into real-time conversations, understand your audience's interests, and adapt your marketing strategy accordingly. With Brand24, you can monitor brand mentions, competitors, trending hashtags, and sentiment on X (Twitter).

X (Twitter) conversations can provide valuable insights into what people are talking about, what they're interested in, and what they think about your brand.
You can make more informed decisions about your X (Twitter) marketing strategy by listening to these conversations in real-time.
X (Twitter) monitoring can help you understand what topics and hashtags are trending among your target audience.
X (Twitter) tracking can help you stay ahead of the competition. By monitoring competitors on X (Twitter), you can see what people say about them and their products. Use the Comparison Tab to compare many accounts side-by-side. Running competitive analysis can help you adjust the marketing strategy and stay one step ahead.

Which social media platforms does Brand24 monitor?

Brand24 is a social media monitoring tool that tracks 25 million sources, including social media platforms, such as:

Instagram,
X (Twitter),
Quora,
YouTube,
Reddit,
TikTok,
Twitch,
Facebook,
Telegram.

Beyond that, Brand24 monitors news sites, blogs, Medium, forums, reviews, newsletters, and podcasts.

How can I monitor X (Twitter) mentions with Brand24?

To start monitoring X (Twitter) with Brand24, set up a project and select the keywords you want to track.
Then, in the Mentions tab, Brand24 will gather online mentions including these keywords.
You can sort them by source, importance, popularity, sentiment, date range, specific location, and other filters.

What kind of features does Brand24 provide?

With Brand24, you can track the volume of mentions, trending hashtags, most active sites/profiles, most-sharable links, sentiment analysis (AI-powered), word cloud (context of the discussion), presence score, AVE (advertising value equivalency), social media engagement and reach, and non-social reach. To view the full list of features, visit All Brand24 Features.

How can I find and use trending hashtags to grow my X (Twitter) profile?

Hashtags play a significant role on X (Twitter) by helping users discover content and join larger conversations. Using the right ones can significantly boost your visibility and engagement.

For example, Brand24 is a Twitter (now X) monitoring tool that helps you identify the most popular hashtags in your industry.

Use the Hashtag Analysis Tab to find the trending X (Twitter) hashtags dedicated to your brand and business niche.
Then, add them to your posts and gain a higher reach and engagement.

Start monitoring tweets as soon as they happen.

No credit card, no commitment.