Still not sure how those solutions can be translated to your business? Here are some pinpoints that can help you improve your marketing strategy:
1. Use social listening tools to manage online reputation: A social listening tool like Brand24 can help companies track mentions of their brand online and engage in conversations with customers, responding to inquiries and complaints and putting out potential fires that could damage their reputation.
Sentiment chart for the Cryptiony platform. Source: Brand24
2. Monitor keywords related to the business: By monitoring keywords related to the company's field of interest, businesses can identify potential customers and new opportunities for collaboration. This helps to expand their business and stay on top of their game.
'Crypto tax' project for Cryption account. Source: Brand24
3. Use social listening tools to manage PR collaborations: A social listening tool like Brand24 is especially useful in managing PR collaborations and tracking mentions across various media channels. This can help businesses maintain a positive image and prevent crisis situations.
The most popular sources and sites for the "Cryptiony" project. Source: Brand24
4. Conduct competitive analysis: By monitoring and analyzing the actions of competitors, businesses can gain valuable insights into market trends and the pain points of their customers. This helps to refine their offerings and better meet the needs of their customers, ultimately leading to increased customer satisfaction and retention.
Comparison of Cryption's and competitor's actions. Source: Brand24
5. Leverage insights gained from social listening and competitive analysis: By leveraging insights gained from social listening and competitive analysis, businesses can adjust their solutions to remain competitive in the market, establish new partnerships and collaborations, and refine their offerings to address pain points better.