See the Bigger Picture with Topic Analysis.

Get instant clarity. AI-driven Topic Analysis organizes online buzz for you. No digging required.

Join 4000+ Brands in the AI Revolution

Discover key discussions.

Simply start a project and let Brand24 show you what topics matter most.

Each topic is analyzed by reach, mentions, sentiment, and share of voice.

Get a structured view of the most important topics.

Prioritize your responses with expert guidance.

Create content that aligns with trending discussions.

Why start your Topic Analysis with
Brand24?

Check for the top, or all mentions.

Explore the top mentions. See all of them to dig deeper. Identify the most influential posts to understand which comments have the most impact.

See who is driving the conversation and what they are saying.

Better navigate and respond to the discussions that matter most.

Save time by reading critical mentions only.

Compare changes over time.

Check what words appear most often within your conversations. Explore a cloud to help you understand how people talk about your topic.

Spot emerging topics early and adjust your strategy before competitors do.

See how your marketing efforts influence discussions.

Track how negative discussions spread and monitor crisis development.

Discover the context.

Track how discussions around your topic develop. Brand24 lets you see how the topic’s popularity evolves over different periods.

Check the sentiment of each word to understand your audience’s emotions.

Use your real audience language to craft better messaging.

Spot trends and see which themes drive conversation around a particular topic.

Gain an advantage.

See the bigger picture in online discussions. Stay ahead of your competitors, and always be prepared. Use Topic Analysis to make smarter decisions.

Boost Engagement.

Create content that people actually want to talk about. Find out which topics get the most comments, shares, and reactions. Focus on what sparks conversations to reach a bigger audience.

Avoid Crisis.

Identify issues before they escalate. Track topics with high negative sentiment to spot issues early. Address concerns before they turn into bigger problems.

Stay Relevant.

Know what's trending in your industry before your competitors do. Track key topics and see what people are discussing the most.

Make Better Decisions.

Base your marketing on accurate data, not guesses. Learn what your customers actually care about and adjust your strategy. Use topic insights to shape content, campaigns, products, and customer interactions.

Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.

Jonathan Parsons

Marketing Director & Founder

Live performance analytics.

Track conversations and topics as they happen.

See new mentions, trends, and audience reactions in real time.

Stay informed and react quickly to important changes.

Spot trends early.

Identify rising topics before they go viral and use them to your advantage.

React to crises fast.

Catch negative mentions the moment they appear and respond before they escalate.

Measure impact instantly.

See how your campaigns, posts, or product launches perform right away.

Automated reporting.

Save time and get clear insights with easy-to-read reports.

Customize them to fit your needs. Share with your team or clients with just a few clicks.

PDF, Excel, and email reports.

Export your analytics in the format you need. Download reports as PDFs, work with raw data in Excel, or get updates straight to your inbox.

Summarize everything
with AI.

Get key takeaways without digging through endless mentions. AI highlights the most important trends, topics, and sentiment shifts in one powerful summary.

Analyze all the important metrics.

Understand what and how people are talking about you. Stop guessing and start analyzing the full context.

Main sources.

See where most discussions happen — social media, forums, news sites, podcasts or blogs.

Emotions.

Analyze how people feel. Are they happy, neutral, sad, or something else?

Intents.

Find out why people talk about a topic. Are they asking questions, sharing opinions, or making complaints?

Emojis.

See how people express emotions visually. Identify common emojis linked to your topic and use them too.

Learn more
from our experts.

Szymon Szymanski

Chief Growth Officer @ XTB

We use Brand24 to spot the hottest topics in the investing category. It helps us understand what’s trending in the market and what people are talking about, so we can act based on that data.

Laura Du Ry

Growth Manager @ Appwrite

Topic Analysis is super helpful for choosing what to talk about and seeing how well topics like security do after we’ve discussed them. If a topic grows in popularity, it tells us we’ve hit the mark.

Get Better Insights with Topic Analysis

Track These Key AI Metrics in to See Your Business Grow

What is AI Social Listening? Quick, Easy Guide

All You Need to Know About AI Marketing

What are people saying?

See why thousands of companies of all sizes use Brand24 to grow their businesses.

Brand24 is a simple but powerful social listening tool that covers not only the analysis of mentions on social networks but also the mentions of brands, social media profiles, terms or topics on blogs, websites, and digital media. It also integrates the compilation and listing of mentions with the possibility of interacting and engaging with the mentioners. These are usefully cataloged by reference to an influencer score index.

Román Espino Eurostar Mediagroup

Brand24 is a powerful tool that brings you closer to the people you believe, it has allowed me to track key topics in forums, on google and look at my competition. It gives me the ability to respond if stakeholders wrote to give feedback or ask a question, Brand24 is helping us achieve that by understanding where our talent brands lie.

Michele H. Data Research Analyst

Brand24's new AI features are incredible. I remember spending hours trying to create Insight reports like these. Where now, it's literally at your fingertips. Showing insights for the given period, trends, mentions, and sentiment.

Adam Stewart Digital Marketing Consultant

We are huge fans of the new PDF reports. We sent a note a while back to our rep asking for many of these enhancements, and Brand 24 delivered in a big way. Specifically, we wanted to be able to customize the reports to include information that was pertinent to our client, and we wanted something that could be white-labeled so that it came from our agency instead of Brand 24. These new reports deliver on the ask and more.

David Tann Tantrum Agency

With Brand24, you can be up to date with all mentions of your company (or any other word or phrase) on the web. It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24.

Anna Ochnik Project Manager

Brand24 does many great things, but I must say the estimated reach is a data point clients love. The sentiment score is also very valuable when monitoring social chatter. Clients love data, especially when it comes to an industry they may not completely understand, i.e., digital marketing. Brand24 has proven the value of digital marketing time and again with its numerous data points.

Carli Cortez The Social Group

Frequently
Asked Questions:

What is Brand24?

Brand24 is an artificial intelligence-powered media monitoring tool that helps businesses track and analyze online discussions. It collects text data across social media, news sites, blogs, podcasts, and forums. Using natural language processing techniques and topic modeling algorithms, it extracts relevant information to help you understand what people say about your brand. Whether you need to check all mentions, track sentiment, or identify topics of conversation, Brand24 provides it.

What is Topic Analysis?

Topic analysis is a process that helps businesses automatically detect underlying topics in large amounts of unstructured data. It applies topic modeling techniques such as latent semantic analysis and statistical modeling to extract key discussions from all mentions. Identifying hidden patterns and grouping similar data points provides a clear picture of trending conversations. This allows Brand24 to create topic clusters.

How will Topic Analysis help me with marketing?

Topic analysis helps you extract topics from unstructured data. Brand24 groups similar mentions into topic clusters, showing common themes in your text data. For that, it uses machine learning models and natural language processing techniques. This process can reveal hidden patterns and underlying topics in customer feedback. By analyzing word counts and similar data points, topic models help uncover valuable insights. You won't have to sort through thousands of messages manually.

What metrics can you track within Topic Analysis?

The primary metrics include:

Mentions – The number of mentions categorized into that discussion.
Reach – The estimated number of people who have seen mentions categorized in this topic.
Sentiment – Whether the conversation is positive, neutral, or negative.
Share of Voice – How much attention a specific topic gets compared to others.
Top Mentions - The most important mentions.
Categories share - Which channel is the most important for that topic.
Emotions – How people feel about a topic. Is it admiration, anger, disgust, fear, joy, or sadness?
Intents – What is the context of the discussion? Is it promotional, informational, entertaining, about advocacy, questions, opinions, or something else?
Emoji Analysis - The most important emojis related to a given topic.

How does Topic Analysis differ from regular mention tracking?

Mention tracking collects every mention of your brand from social media, news, blogs, forums, and other sources. It helps you see where and how often your brand is discussed.

Topic Analysis takes this further by organizing mentions into key discussions. Instead of viewing thousands of scattered mentions, you get structured insights showing the most talked-about themes. Each topic is analyzed by many metrics, helping you understand what is being said and how people feel about it. This makes it easier to spot trends and participate in important discussions.

Can I customize the topics I track?

No, topics are generated automatically using AI. The system scans all mentions, detects patterns, and groups related discussions into clear topics. You don't need to set topics manually - the AI does it for you.

However, you can refine your insights in other ways. You can filter mentions by sentiment, location, language, or platform. You can also adjust your tracked keywords to focus on specific aspects of a topic. This way, you stay in control of the data you see while letting AI do the heavy lifting of sorting and analyzing conversations.

Let AI reveal what matters most.

Start tracking conversations today. No credit card, no commitment.