Use Snapchat. It Forces 100 Million People To Pay Attention
The potential that you'd gain by adapting Snapchat into your marketing and PR activities is huge. Learn how to do it while the platform is still young!
22 Reasons Why Your SaaS Is Losing a Ton of Money (And How to Fix That)
Inspired by the growing popularity of SaaS (Software as a Service) companies, we’ve decided to take a closer look at buzz around this type of solutions (which comes pretty handy given that the biggest & most awaited SaaS event of the year, SaaStr Annual begins today). For the purpose of this analysis, we’ve examined mentions from the […]
10 Rules To Create Engaging Social Media Posts
Marketers and brand ambassadors should know that using social media is imperative to their success. However, creating and scheduling the best posts can be a difficult task. The work is complex, and there are various aspects of an engaging post to consider. Not only must you provide factual information, but also be able to reach […]
5 Powerful Tips to Boost Your Brand on Social Media
With thousands of brands competing to capture social media users' attentions, doing everything by the books is not enough. You need to step out of the crowd and use your creativity to achieve satisfactory return on investment. We know how to do that. Here are the 5 simple yet powerful techniques to make your brand shine on social media.
![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/wp-content/uploads/2015/12/philips-1.jpg)
Event Marketing Strategy by Philips Lighting [Case Study]
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!