Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!
Marta
Check our list of top tools to monitor hashtag performance. Some of them are completely free, some offer a free trial.
Tom
![The ultimate guide to social listening [with case studies]](https://brand24.com/blog/wp-content/uploads/2015/10/social-listening.jpg)
Social listening has lots to offer - starting with brand image protection, through sales lead generation, ending up with customer service. However, there are many, many more applications that will help your business to grow. We gathered 12 of them to give you an inspiration for monitoring social media.
Chia
Brandwatch is an advanced but expensive social listening tool that surely have its alternatives. Is Brand24 a good one?
Anna Rudewicz
Is Brand24 a good alternative to Sprout Social? How to save some budget on a social listening tool? All answers inside this article.
Anna Rudewicz
Discover a quick social listening guide for investors!
Piotr Sarzyński
Media monitoring makes managing online reputation more effective and less time-consuming. Find out how to manage online reputation inside this article.
Anna Rudewicz
Sentiment analysis tool will give you the data you need to make smarter business decisions. Take a look at our selection of the best AI sentiment analysis tools!
Kuba Rogalski
![A complete guide to Twitter hashtags’ analysis [2021 update]](https://brand24.com/blog/wp-content/uploads/2020/04/track-twitter-hashtags-640x300.png)
Track and analyse hashtags on Twitter to connect with your audience and boost your brand awareness!
Marta
Here're bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.
Marta
