Category: Social Listening

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]

Jan Suski
August 19, 2021 ・ 10 min read
Critical Mention Alternatives: Brand24

Critical Mention Alternatives: Brand24

Inside this article, I will do my best to compare two media monitoring tools - Critical Mention and Brand24. Together, we will go through comparison and decide whether Brand24 is a good alternative to Critical Mention.

Anna Rudewicz
March 18, 2021 ・ 9 min read
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