As social creatures, humans are constantly looking to others for cues on how to behave. This is what we call social proof in marketing.
![Context Analysis: Everything You Need to Know [2022 Guide]](https://brand24.com/blog/wp-content/uploads/2022/06/Context-Analysis-1-640x300.png)
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
So many brands have TikTok accounts. They want to capture the platform’s massive marketing potential. Yep, with TikTok, you can gain a wide reach.
Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites.
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Preparing report containing data about your digital marketing results may be overwhelming and time-consuming task. Read this post and find out how to prepare media monitoring analysis reports in less than 5 minutes!
Every good social listening and social media monitoring tool has a wide selection of filters that you can apply to your results for extra analysis & insights. Do you know how to use them?
Marketers have no clear answer whether it is worth using hashtags on Facebook. So, should brands use it? It's worth trying, especially when you're using trending hashtags.
Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles.
Brandwatch is an advanced but expensive social listening tool that surely have its alternatives. Is Brand24 a good one?
