Category: Social Listening

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]

Jan Suski
August 19, 2021 ・ 10 min read
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