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Today we examine the case of Zelmer, a brand that created an extremely successful social media campaign using social listening. Get inspired!

It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!

The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.

Volvo surprised the Internet with publicity stunt on Thursday morning, getting a wide social media reach and positive feedback from the community.

The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can … Continued

Proven strategies based on a success story will help you develop you successful social media strategy. Case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.