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The importance of social media for business is undisputed. Social media platforms allow you to showcase your services and products, engage potential, as well as existing customers, all this at an impressive global scale and in a very cost-effective way! However, just setting up your social media profiles is simply not enough.
The problem is, however, that even if you make a genuine and determined effort to plan and then execute your brilliant plan for effective social media communication with your target audience there is still a risk to fail
Be Yourself, Everyone Else is Already Taken
And this is how Netflix handled unhappy user’s comment stating that the company’s movie selection leaves much to be desired:
A drop of humour can definitely make your brand social image more accessible and social. Look how clever was the SEGA’s answer to a tweet from a fan expressing his wish for the brand to make a new Jet Grind game:
Keep Your Social Media Audience Engaged
When still most of the brands use social media as a one-way channel to solely inform the audience about their products, step out of the crowd, get truly social and engage your existing and potential customers in a funny and attention-grabbing dialogue. This is nothing different than in a real life. How do you think you can make loyal friends and fans? Talk to them and make them feel you care. Surveys, caption contests, giveaways and questions are
GoPro is another brand that champions the social dialogue skills on its Instagram page. The camera manufacturer often encourages those using its product to showcase some of their best shots. This way not only does GoPro amplify its social media engagement, shows off the product in action and earns some great user-generated content in a very cost effective way!
GoPro Featured Photographer and Athlete – @anthony_walsh_ About the Shot: I love this photo of my son Damien playing on my board after a #surf in #Indonesia. He had already been in the water for 2 hours and he is still having the best time ever. What could be better than that? How the Shot was Captured: This was shot with on my #HERO4Black using a @Knektusa dome port. Using the dome, I set my #GoPro on 30/1 Burst-Mode to get the #overunder shot. I love that setting because it gives you more chances of capturing that split moment which no other camera on the market can do! #GoProFamily #GoProSurf
The rule is quite simple,
“When people talk, listen completely. Most people never listen.”
Ernest Hemingway, the author of this quote, apparently knew much more about social media than many marketers of the current times. You have probably heard this before here, and you will most likely hear it again, but the ability to pick and address relevant online conversations about your brand can either make or break your business. This is why you need to equip your social marketing arsenal with a social listening tool. Any business that is serious about its online presence needs to be aware of social media activity around its brand. It is like doing a regular doctor checkup but instead of your own health you monitor your brand’s online well-being. Prevention is better that treatment and this stays valid also for your online reputation.
Here is an example of an excellent social media listening that translates into outstanding customer service. Walterstore, a bookstore brand, was tweeted about a man locked in one of their stores in London. This massage c
Apart of spectacular cases when you can save someone’s life, social listening tools prove actually very helpful in making sales. Surely you have heard about Airbnb who picked up a tweet from a Sports’ journalist visiting Sochi and offered him a better accommodation than the one he tweeted about.
“People Will Stare. Make it Worth Their While”
Dunkin Donuts, an American coffee and baked goods chain, treats its fans with bright, cheerful and shareable
First Oreo launched a short video seasoned with a great sense of humour encouraging its fans to stay positive even when their phone cracks.
Motorola picked up this motive to promote its own product – a mobile that, according to the brand, never shatters. The cookie expert took up this social media challenge and replied with even wittier comment inviting the phone manufacturer to treat themselves with an Oreo for inventing such an amazing unbreakable phone.
Oreo is our favourite when it comes to social media adventurers and innovators. The brand will definitely deserve a chapter in the social media textbook. This leads us, however, to the next technique that promotes questioning the limits and stereotypes.
“Life begins at the end of your comfort zone”
Thank you Neale Donald Walsc, we would not have expressed it better. Social media is still an evolving art. There is no clear and settled code of conduct nor one-size-fits-all success recipe. It is all about being authentic, helpful, interesting and engaging. And who is more interesting and likely to be followed than a pioneer? Businesses that from time to time leave their “comfort zone” set up by the industry standards and explore new ideas and unknown
Also ASOS, a UK online fashion retailer, dares to explore new ideas and expands its
What are your top tips to make the social love your brand? Treat us with your comment!