How Pasibus Uses Brand24 to Understand Its Customers’ Needs

1. About the client

We spoke with:

Pasibus is a Polish brand that’s made a name for itself in the fast-casual dining scene. With top-quality ingredients and a welcoming, relaxed atmosphere, Pasibus has built a unique brand identity.

Originally a modest neighborhood burger joint, it quickly set itself apart through innovative menu offerings, creative marketing strategies, and a strong focus on customer satisfaction.

We spoke with Maciej Moc, Pasibus's Marketing Director, about how they use Brand24 in their everyday operations.

I believe that in today's world, Brand24 is an essential tool for every marketer. Monitoring mentions of your brand is the icing on the cake, while the data that measures the effectiveness of your actions—helping you spend money more wisely and effectively—is simply a must-have.

Maciej Moc

Marketing Director @ Pasibus

2. Introduction

Pasibus is passionate about understanding how every marketing and business decision drives a return on investment.

They use Brand24 daily to monitor their own activities and those of their competitors. With this tool, Pasibus tracks influencer performance, measures the impact of marketing decisions, and analyzes the return on investment of influencer collaborations.

For instance, Brand24 helps them measure the impact of influencers on their business outcomes. By correlating data from Brand24 with their business metrics, they can pinpoint the exact effect of a particular influencer or campaign.

This approach not only leads to more effective budget planning but also results in cost savings and improved performance of their marketing spend.

Check what they say about your brand!

3. Use cases

Data analysis

Pasibus is dedicated to enhancing its marketing strategy through detailed data analysis. They continuously review historical data to see how scaling impacts key indicators like reach, competitive performance, brand sentiment, and channel development.

In their Analytics dashboard, they monitor daily metrics such as Advertising Value Equivalency (AVE) and the main sources of online discussions about the brand.

For over three years, AVE has been a core part of their annual marketing KPIs, pushing them to create engaging, shareable content.

Pasibus Project Data - Summary Tab (Source: Brand24)

The Advertising Value Equivalency metric has been part of our annual marketing KPIs for at least three years, driving us to ensure our content is viral and engaging. Monitoring this metric essentially compels us to continuously improve the quality of our communication, which directly translates into tangible results.

Maciej Moc

Marketing Director @ Pasibus

They also track sentiment around their brand and are now working to connect online feedback with in-restaurant guest experiences.

Using Brand24, Pasibus gathers aggregated data and insights that help them align digital mentions with real-world customer impressions, ensuring continuous improvement in communication quality and overall performance.

Influencer marketing

In the realm of influencer marketing, Pasibus relies on Brand24 as a powerful data-driven tool that clarifies its marketing strategies.

For us, Brand24 is also a data-driven marketing platform. By combining reach data with actual sales figures, we can estimate the potential of future collaborations.

Maciej Moc

Marketing Director @ Pasibus

By merging online reach metrics with real sales data, the team can accurately forecast conversion rates from influencer campaigns and other marketing initiatives.

This integrated approach not only enables Pasibus to predict the potential impact of future collaborations but also ensures smarter allocation of their marketing budget.

In essence, Brand24 empowers Pasibus to continuously refine its influencer strategies, optimizing performance and driving measurable business growth.

Top Authors - Influencers Tab. Source: Brand24

Customer insights

Pasibus leverages Brand24 to foster creativity and stay closely connected with its customers' opinions, particularly regarding new menu offerings. For the past eight years, they've allowed their loyal followers to have a direct say in shaping the menu by voting for the "Burger of the Month" across their social media channels. After gathering this valuable feedback, they closely monitor the conversations and reviews to gain insights into customer preferences and satisfaction. In addition, Pasibus tracks mentions from cities where it doesn't yet have a presence, which allows it to assess potential demand in new areas. These conversations, often from passionate fans eager for a Pasibus restaurant in their town, are taken seriously as the brand plans its expansion. By using Brand24, Pasibus strengthens its connection to its customers, ensuring that their voices are heard and helping the company make data-driven decisions as it grows and introduces new locations.

4. Conclusion

As Pasibus continues to grow and evolve, the smart integration of tools like Brand24 demonstrates the power of data-driven decision-making.

By harnessing real-time insights and translating them into actionable strategies, Pasibus ensures that every marketing effort—whether it's influencer collaborations, menu innovation, or expansion planning—is guided by a solid foundation of customer-driven data.

This forward-thinking approach not only shapes the brand's growth but also sets new standards for businesses seeking to enhance their marketing effectiveness through cutting-edge technology.

With Brand24, Pasibus is truly capitalizing on the potential of data to stay ahead and create meaningful connections with its customers.

Check what they say about your brand!

Hi!

Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

Waleria Pagowska

Product Marketing Specialist

Table of content

How Pasibus Uses Brand24 to Understand Its Customers' Needs

1. About the client

2. Introduction

3. Use cases

4. Conclusion

Table of content

1. About the client

2. Introduction

3. Use cases

4. Conclusion

More on this

How XTB Uses Brand24 to Dominate the Online Trading Market

How Traffit Generates 500 Qualified Leads Monthly with Brand24

Using Brand24 in Scientific Research on Consumer Perceptions of Perfume Scents

Maximizing and Quantifying Community Interaction on Forums & Reddit for Optimized Engagement