Improve Your Presence with X (Twitter) Audit.
A smarter way to run an X (Twitter) audit. Get real-time insights in seconds.
Join 4000+ Brands in the AI Revolution
Step 1.
Evaluate brand performance.
Check your X (Twitter) presence health with real-time data.
Brand24 automatically gathers your X (Twitter) activity, helping you evaluate key engagement metrics.
Track your:
Reach, likes, shares, and comments.
Measure overall engagement metrics.
Top-performing posts.
Identify the content that gets the most interactions.
Use this data to refine your content strategy and improve your overall X (Twitter) presence.
Step 2.
Assess reputation.
Track how people feel about your brand on X (Twitter).
Brand24 helps you analyze sentiment and detect potential issues early.
Monitor:
Negative feedback and PR crises.
Catch complaints that affect your presence. Respond before they spread.
Sentiment and emotion trends.
See if discussions about your brand are mostly positive, neutral, or negative.
Context of discussion.
Analyze what topics and issues are linked to your brand.
Used emojis.
Identify common reactions and emotional tones in conversations.
Step 3.
Investigate trends.
Find out what drives your X (Twitter) account’s performance changes.
Brand24 helps you track shifts in engagement and activity over time. Get a clear picture of what’s working and what’s not.
Metrics over different periods.
Use the Comparison Tab to see how metrics, interactions, and posts about your brand change.
Unusual spikes in activity.
The Anomaly Detector highlights sudden increases in posts. It also helps you understand why they happened.
Step 4.
Benchmark against competitors.
Measure your brand’s position. Understand how you stack up against your competitors.
Compare:
Total mentions and engagement.
Check how often people talk about you versus your competitors.
Positive and negative mentions.
Understand how sentiment differs between brands.
Reach.
See how many people see content related to your brand.
Share of voice.
Measure how much space you take up in conversations.
Analyze competitor strategies and find ways to boost your account’s growth.
Step 5.
Find brand advocates.
Find people who bring real value to your brand.
Brand24 helps you track key influencers. Analyze who genuinely supports your brand.
Sort them by:
Number of mentions.
See who talks about your brand the most.
Reach.
Find advocates who help expand your X (Twitter) presence.
Engagement.
Focus on those who contribute to meaningful engagement.
Share of voice.
Measure their influence in conversations about your industry.
Step 6.
Refine content strategy.
Create posts that get real engagement.
Brand24 helps you understand what topics, hashtags, and posting times work best for your audience.
Understand what works best with the help:
AI Topics.
Discover the most popular conversations around your account. Create posts within them to stay involved in the discussion.
Hashtags Analysis.
Explore your account’s most important hashtags. Include them in your posts to reach a wider audience.
Hot Hours.
Learn when you get the most people talking about you to know when to publish your posts.
Step 7.
Optimize over time.
Keep improving your strategy with regular analysis.
An X (Twitter) audit is not a one-time task. Your audience, engagement levels, and trends change constantly. Tracking this data helps you always stay relevant.
Regularly track and adjust your strategy by:
Past vs. current performance.
See how your X (Twitter) profile evolves over time.
Trends and patterns.
Identify what boosts or lowers your engagement.
Competitor activity.
Learn from others in your industry.
Keep improving your strategy with regular X (Twitter) audits.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parsons
Marketing Director & Founder
Learn more
from our experts.
Ivana Taylor
Publisher @ DIYMarketers.com
We use Brand24 to track the metrics for our bi-weekly Tweet Chat. This data is critical as it helps us track how many people came to each chat, how influential those people were, how many posts were exchanged, and so on.
Frequently
Asked Questions:
What is Brand24, and how does it help with X (Twitter) audit?
Brand24 is a media monitoring tool. It can be used as an X (Twitter) audit tool to analyze your account's performance, engagement, and brand mentions. It helps you track key metrics like reach, interactions, sentiment, and trending topics.
Can Brand24 check my own account for fake and inactive followers?
Fake Twitter followers affect your engagement because they don't interact with your content. A high number of inactive accounts may distort your account's online performance.
Brand24 doesn’t detect bots and fake followers, but it tracks real engagement to show how people interact with your content. You can analyze the engagement, sentiment, emotions, topics, intents, emojis, and even more. This helps you see which conversations contribute to authentic engagement around your account.
How does an X (Twitter) follower audit improve my strategy?
A (X) Twitter audit helps you track your growth, engagement trends and mentions over time. It allows you to analyze meaningful engagement or interactions and adjust your content strategy based on real data. A detailed audit boosts your account's growth by showing what content works best and how your audience responds.