Tracking Campaign Results in Real Time
For campaign monitoring, Catarina keeps things simple and effective.
Since Hostinger’s digital PR campaigns always include the brand name—usually in phrases like “a data study by Hostinger” or “according to a Hostinger survey”—tracking results is as straightforward as following brand mentions.
Brand24’s real-time monitoring and alerts ensure she never misses coverage. She uses daily email alerts to stay on top of things without feeling overwhelmed and relies on filters to narrow the view to English-language media, especially since her campaigns target the U.S. market.
Storm alerts and email notifications, as seen in the Brand24 dashboard. Source: Brand24
For more specific cases—like tracking mentions from .edu domains—she’s able to set up highly targeted alerts using custom filters.
An example of the advanced filters users can apply. Source: Brand24
This approach works well because the team’s key performance indicators are directly tied to mentions and backlinks. By tracking one, they’re automatically tracking the other, making Brand24 a go-to tool for evaluating the reach and impact of every campaign.
Key values from using Brand24 for campaign monitoring:
- Makes it easy to track PR results by following brand mentions included in every campaign.
- Real-time and daily alerts help catch coverage quickly without feeling overwhelmed.
- Custom filters and keyword alerts allow for more focused tracking, like mentions from specific domains or in certain languages.
