Snapchat is not only a pointless app for sharing funny images between teenagers. It is catching on also among older users and brands as well. This is another great channel where you can build relations with clients and followers.
One of the main advantages of local SEO is that you will face less competition in the search engines. There are fewer businesses in your industry competing in your town or city compared to the country or the world, and this means ranking should usually be easier.
Social listening is a practical tool for every marketer and can be useful in many areas of his or her activity. Data from monitoring is a valuable source for knowledge about your audience and for insights about your product or service. It's up to you how you are going to use it.
Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.
Very good content is not always enough to drive traffic to your web page. If nobody finds out about your post, event the best quality of your article will not help you. Sometimes you need to put some money in advertising, but you can also employ unusual techniques that are totally free, but still very effective (or often even more effective than paid ads).