Today an online presence is definitely not enough. An integral part of brands' operations is the awareness of what, where and how is said about your brand and products online.
According to a study by Asap Care 24, 80% of consumers say that brand opinions have the most significant impact on their purchase decisions. Therefore, no matter what direction your online activities take, it is worth keeping your hand on the pulse and being on top of all emerging information about your brand.
Brand24 collects and analyzes mentions from all sorts of publicly available sources on the Internet, and helps you see the bigger picture. “Brand24 helps us with our social media profiles. Thanks to media monitoring, we can stay up-to-date on topics worth mentioning, and we can see where we are being discussed. On top of that, we can find interesting threads worth leaving a comment on,” Marta comments.
In the case of TimeCamp, Twitter proved to be a particularly interesting platform in terms of how much information users share.
"Such activities are particularly effective with Twitter, whose algorithm outright loves user interaction. For example, we recently contributed to popular threads about programming during business hours, and saw a significant increase in traffic from Twitter and a higher number of registrations," Maximilian says. Marta gives an example of such a situation, where with one Twitter post and reactions to comments, they generated 30 additional hits to the website of their strong target audience – the programmers only. There were 30 entrances and 3 registrations with about 10 minutes of work. That's a 900% increase over the standard user’s activity at TimeCamp.
TIP: Twitter's algorithm favors accounts with a high level of user interaction. If you want your brand to be recognized on this channel, consider responding to audience comments more frequently and quickly.
Monitoring the Internet in search of every mention of your brand sounds like biting off more than one can chew. Not so for TimeCamp – "Previously, we performed a large part of the task manually. Using Brand24 made us realize how tedious and time-consuming the process was compared to the operation of a specialized algorithm."