1. About the client
Extradom.pl advises clients on the selection and buying of a house design plan. It offers comprehensive support at every stage of design and purchase decisions.
As the first company of its kind in Poland, Extradom.pl also created a social networking site that brings together people facing the challenge of building their dream homes. They manage the site and moderate the comments of already more than 500,000 community members. At the same time, they were among the first to introduce so-called ‘ready-made houses,’ i.e., house designs built from scratch to specific requirements within six months after purchase. Their image campaigns educate audiences about the innovative service and target their marketing activities at the group of future homeowners.
A team of specialists manages Extradom.pl profiles, including our interviewee Klaudia Kleban, a social media specialist. During the interview, she told us about the marketing assumptions and moderation of a site with half a million reach. She has been with the company for almost two years, and in her work, she uses various tools to help with social media. The inseparable and one of her favorites is Brand24, which was brought to the company in 2017 and has since tracked as many as 170,000 mentions!
Klaudia's primary responsibilities include strategy planning, creating graphics, setting publication schedules, and writing content for posts. ‘And all other activities that I can accomplish with my own efforts,’ she adds. Although Brand24's capabilities are used extensively within the company in the SEO, product, and PR departments, Klaudia mainly needs it to monitor social media.