Acquisition of marketing partners
Any person, news portal, or company that mentions lalafo independently and has the potential for expanding cooperation goes to Jan. Due to the charitable nature of the service and the small marketing budget, acquiring partners is difficult. However, if lalafo appears in an article or post without its own participation, there are much higher chances of developing a partnership.
"We can catch people talking about us and expand cooperation by submitting additional information and publications on similar topics. Ukrainianinpoland.pl wrote about us – I saw it through Brand24 and got back to them. Now we have ongoing cooperation," Jan says.
The cooperation with a Ukrainian news portal, which wrote an article about lalafo without prior notice to the service is another example. In addition – the proprietary name – lalafo was written in Cyrillic, which Brand24 (before the full set-up of the project, in which our CST team later helped) did not catch. The article was tracked from a comment under the post on Telegram.
Currently, the ongoing cooperation with the YAVP portal generates 1.5 thousand new users of the application with each new publication. This would not have been possible without Telegram monitoring offered by Brand24.
These are just a few examples of establishing cooperation using our tool. With the help of Brand24, lalafo has managed to establish permanent cooperation with 16 news portals in Poland and 26 in Ukraine.