Table of content

CASE STUDY

How Janusz Radek Engages Fans Online and Collects Millions of Views on YouTube With Social Listening

Waleria Pągowska
July 7, 2017
16 min read

Summary

Janusz Radek, a Polish musician, discovered through the use of the Brand24 tool that his song "I regret every day without you" gained immense popularity on YouTube, despite not being promoted as a single. By monitoring the internet, Janusz can track discussions about his music and establish closer relationships with fans.

Using the data collected by Brand24, Janusz engages with fans by liking and commenting on their posts, as well as inviting them to concerts. These efforts have resulted in increased recognition, acquiring new fans on Facebook, newsletter subscribers, and higher YouTube views. Brand24 also allows Janusz to monitor information related to concerts and album promotions, enabling him to stay informed about their media coverage and public reception of his work.

I'm eager to use technological innovations, tools, and applications, although I don't always find them myself. We started testing Brand24 with my manager in January, a little bit out of curiosity and a little bit because we wanted to see what kind of reach my "Homemade" fan page live broadcasts actually have.

It turned out, however, that quite often and in large numbers, people share my songs themselves, in addition, not at all from my profile.

Janusz Radek

Singer and actor of theatrical musical productions

1. About the client

We spoke with:

Janusz Radek
Singer and actor of theatrical musical productions

Janusz Radek

Radek gained popularity in the 1990s with his melodic ballads and emotional performances, becoming one of the most beloved artists in the Polish music scene.

Efekt Monitoringu

His music is characterized by a fusion of pop, rock, and folk elements, with a strong emphasis on storytelling.

In addition to his successful solo career, Janusz Radek has collaborated with other prominent Polish musicians and composers, further showcasing his versatility and musical range. His live performances are known for their intimate and engaging nature, where he effortlessly connects with his audience, creating an unforgettable experience.

2. Problem

Janusz Radek's songs are not among the hits that are repeated several times a day on major radio stations to boredom. Nevertheless, to the musician's own surprise, the song "I regret every day without you" amassed nearly 900,000 views on YouTube in February 2017 (now over a million). This is more than his promoted album singles.

The mystery of the song's success was solved by the creation of an account on Brand24. This is because it turned out that it was willingly shared by Janusz's fans, something the musician himself was quite unaware of.

However, the discussion about Janusz Radek is not only about this song. It also concerns his other songs, projects, concerts or albums. There are from a dozen to several hundred mentions of Janusz a day on the web, which Brand24 collects in one place.

3. Solution

How does Janusz Radek use monitoring to engage fans?

The musician monitors discussions about himself, as this allows him to get to know his fans better and establish closer relationships with them.

Thanks to Internet monitoring, Janusz knows very well which of his songs are most popular. He knows not only who is sharing them but also what emotions people have about his music. This allows him to meet the demands of his audience better when selecting songs for future albums and repertoire for concerts.

 

I started to look into it and I was drawn into this knowledge. I realistically see who my listeners are, what songs and information they share. Sometimes I respond and comment. I already do this outside of the official site, direct contact is by far the best form of communication and works well in eliminating unnecessary distance between me and the listener.

Janusz Radek

Singer and actor of theatrical musical productions

 

Janusz uses the data collected with Brand24 to interact with his fans. He usually leaves a like or comment under their posts as a thank you for appreciating his work - and he doesn't lack a sense of humor. This alone is a very nice gesture for his audience. Sometimes, however, he surprises them much more by inviting them to his concerts. The fans' reactions are priceless!

 

Janusz shows by his actions that he wants to be as close as possible to his listeners. He actively maintains his fan page; he offers a newsletter on his website, whose subscribers receive additional information and materials; he conducts "house parties" or mini-live concerts from his home.

All of this is done to bypass the rigid framework of artist-consumer media communication. "Janusz is very open to all ideas that bring him closer to his audience. The first such step was the 'house parties,' then the 'newsletter,' and finally Brand24," says his manager Olga Jakubiec.

4. Results

The results of these efforts have been significant for Janusz.

Discovering mentions through monitoring and making contact with their authors, builds an active community and helps convince new audiences. In 3 months of using Brand24, Janusz gained:

200

New Facebook fans

500

New newsletter subsctibles

2x

More views on YouTube

Olga initially thought that Brand24 "is simply Internet monitoring, working on the principle of Google Alerts," but she quickly found out, it's much, much more. Check out how much valuable information you'll gather with our tool, too.

In Brand24, we also check information about concerts, how they are announced, and where reports, photos, and reviews appear. The same goes for the promotion of the album - we can see in the system on an ongoing basis a list of places, and people who are interested in Janusz's album.

Olga Jakubiec

Janusz's Manager
Hi!

Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

1650997866002
Waleria Pagowska
Product Marketing Specialist

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