Janusz Radek, a Polish musician, discovered through the use of the Brand24 tool that his song "I regret every day without you" gained immense popularity on YouTube, despite not being promoted as a single. By monitoring the internet, Janusz can track discussions about his music and establish closer relationships with fans.
Using the data collected by Brand24, Janusz engages with fans by liking and commenting on their posts, as well as inviting them to concerts. These efforts have resulted in increased recognition, acquiring new fans on Facebook, newsletter subscribers, and higher YouTube views. Brand24 also allows Janusz to monitor information related to concerts and album promotions, enabling him to stay informed about their media coverage and public reception of his work.