How Pharma Company Use Media Monitoring to Track Brand Perception

Paulina Wałczyk
October 19, 2021
12 min read

1. About the client


TRPharm is a prominent pharmaceutical company headquartered in Istanbul, Turkey. With a strong focus on innovation and healthcare, TRPharm aims to meet global medical needs by offering advanced and effective solutions.

Through rigorous research, expertise, and a commitment to excellence, it strives to improve the well-being and quality of life for individuals around the world.

By leveraging their resources and knowledge, TRPharm plays a vital role in advancing the pharmaceutical industry and contributing to the advancement of healthcare on a global scale.

2. Interview

What is the main usage for Brand24?

We are a pharmaceutical company. We use Brand24 to reach up-to-date information, scan mentions about our treatment areas and company and follow re-posts of the newest scientific literature.

Do you remember examples of mentions collected or part of the dashboard that gives you what you need?

The graph shows additional information about the reflection of society on a new treatment option.

What is the most important KPI you get from Brand24?

We are tracking keywords in the context of the discussion and use them to update our digital marketing strategy.

What features do you find most valuable?

One-click reports and regular updates are most valuable for us.


Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

Waleria Pagowska
Product Marketing Specialist