Understand More Than Words with Emoji Analysis.
From 😂 to 😡, emojis reveal more than words alone. Read between the lines.
Join 4000+ Brands in the AI Revolution
Track emoji usage across platforms.
Discover how people use emojis when talking about you.
Track emoji frequency, spot emerging trends, and decode emotions behind conversations in real time.
Real-time monitoring.
Stay ahead of conversations.
Monitor emoji trends in real time and respond before they go viral.
25 million platforms.
Never miss an emoji mention.
Track how people use emojis across 25 million online sources, from social media to news sites.
Why start your Emoji Analysis with
Brand24?
Understand sentiment better.
Emojis aren’t just symbols — they carry meaning.
Analyze the emojis your audience uses to grasp their true feelings. They reveal moods like joy, sarcasm, or frustration.
Identify patterns.
Recognize and address your audience’s emotions. Detect shifts early and take action before small concerns turn into brand crises.
Upgrade customer experience.
Understand how users feel about your product or service and adjust accordingly.
Speak your audience’s language.
Build trust by using emojis your audience uses.
Make your messages feel more natural and human.
Shows that you understand how they talk online.
Strengthen brand impact.
Using the right emojis makes your brand’s messages feel more natural, engaging, and relatable. Just like your audience’s conversations.
Improve response rates.
Messages with familiar emojis are more likely to catch attention and get replies.
Emoji in hashtags and topics.
See which emojis dominate trending hashtags and discussions.
Around mentions of your brand, Brand24 identifies key themes and related hashtags. This includes an emoji analysis.
Discover trending discussions.
Track emojis related to popular topics to find out what emotions are influencing the discussion.
Find popular hashtags.
Find out which hashtags are popular in your industry. Use them to increase your brand’s visibility.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parsons
Marketing Director & Founder
Learn more
from our experts.
Szymon Szymanski
Chief Growth Officer @ XTB
We use Brand24 to understand our brand reputation, to see what people are saying about us, and to measure how our efforts resonate with them.
Frequently
Asked Questions:
What is emoji analysis?
Emoji analysis is the process of tracking and studying emojis used in online conversations. It helps brands research emotions, trends, and audience reactions. Brand24 organizes this data as an emoji cloud to highlight the most used smileys, flags, and other symbols.
How does emoji analysis work in Brand24?
Brand24 collects emoji data from millions of online sources, including Twitter data and Instagram data. It organizes emojis by count, detects correlations to topics and hashtags, and provides clear charts. This helps brands make data-driven decisions and improve engagement.
What social media platforms does Brand24 analyze for emojis?
Brand24 tracks emoji usage across Twitter, Instagram, TikTok, and other social media platforms, as well as platforms, blogs, forums, and news sites. This includes monitoring discussions from individuals, groups, and communities. It monitors real-time discussions and keeps historical data to give a complete view of brand perception.
Why is emoji analysis important for social media monitoring?
Emoji analysis ensures that brands stay informed, engaged, and ready to adapt to real-time audience reactions. Emojis help people express feelings that words alone might not fully capture. Tracking them allows brands to understand how audience feel about their content, services, or products. By analyzing tweets, comments, and posts, brands can see which emojis are linked to positive or negative discussions.
Emojis also help brands detect sentiment shifts early. This allows them to manage their reputation proactively. They can identify signs of customer dissatisfaction or enthusiasm about current events that impact them.
If negative sentiment spikes, brands can quickly address issues before they escalate. If positive sentiment rises, they can amplify engagement and leverage the enthusiasm.
Whether users are enthusiastic, frustrated, or simply having fun, emoji analysis gives deeper insights into their emotions.
Are emojis and emoticons the same?
No. Emojis are colorful symbols used in digital conversations. Emoticons are text-based expressions, like 🙂 or 🙁 . Emojis offer more variety and are more popular in modern social media communication.
See how emojis shape your conversations.
Start tracking them today. No credit card, no commitment.