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A brand awareness tracker measures your overall online presence across social media, news, and forums over time. It connects marketing activities to changes in brand perception, showing whether your tactics effectively build brand health.
Brand24's Brand Awareness Tracker is one of the free brand trackers available in the market:
Full Brand24 platform tracks several different metrics for a deeper brand tracking process:
What you get |
Free Brand Awareness Tracker
Brand Awareness Score
|
Full Brand24 Platform
Brand Tracking Software
|
|---|---|---|
| Core metrics | check_circleA single score for brand awareness | check_circleMultiple metrics (mention volume & reach, sentiment, Share of Voice, Presence Score, and more) |
| Trend tracking | check_circle30-day score trend | check_circleSeparate trends for mention volume, reach, and sentiment, with adjustable date range |
| Compare vs. competitors | check_circleUp to 5 brands | check_circleUnlimited comparisons |
| Exact mention volume & reach | closeNo | check_circleYes |
| Sentiment breakdown (positive/neutral/negative) | closeNo | check_circleYes |
| Source breakdown: social media, video, news, forums, and more | closeNo | check_circleYes |
| Real-time alerts for your brand and competitors | closeNo | check_circleYes |
| Customizable reports and team dashboards | closeNo | check_circleYes |
| MCP, API | closeNo | check_circleYes |
| Update frequency | Daily | Real-time |
| Price | Free | 14 days free trial, then from 199$ |
Brand awareness is tracked by measuring how often a brand is mentioned online and whether that volume is rising or falling over time, and it's usually benchmarked against key competitors. There are a few core metrics that contribute to brand growth:
Indicates how much your brand is present on other sites and in online publications.
Shows that the number of people who already recognize your brand increases.
Measure changes in search activity for your brand over time.
A brand tracker does this automatically instead of counting media mentions by hand. Free Brand Awareness Tracker, for example, shows three brand metrics for any keyword:
A 0 to 100 number showing how much a brand is being talked about right now.
Whether that conversation is growing or reducing.
The same score for up to 4 other brands or keywords, side by side.
Enter any brand into the Brand Awareness Tracker, and all three brand tracking metrics appear at once: marketers who track brand performance rarely go back to manual counting in spreadsheets! It's the simplest way to measure brand awareness without commissioning a full brand tracking survey, and it's a good first step before choosing more complex brand tracking tools.
Brand awareness tracking turns thousands of online mentions into a single key metric you can watch over time. Through the score, you can see how often people are talking about your brand, and use this knowledge as actionable insights in your competitive positioning. A brand awareness tracker gives marketers four concrete results:
Check the Brand Awareness Score before a launch and again after, and see how much it has grown.
A sudden drop or spike in the score flags something worth investigating with deeper media monitoring before it shows up in sales numbers.
Compare your brand's score with up to 4 competitors instead of tracking each one manually.
If your score for one product is lower than the others, that's where your marketing activities need more focus and budget.
Yes. Brand tracking research experts agree that high brand equity means a strong market presence, and brands with high recognition levels tend to see increased sales and more positive customer feedback.
Nielsen, in its recent study for Google, found that if the right brand tracking metrics (like brand awareness) increase for 1%, it will directly lead to 0.6% growth in long-term sales and 0.4% growth in short-term sales.
AI tools like ChatGPT, Claude, or AI Mode recommend brands that people already recognize, search for, and write about online. They learn from news coverage, YouTube, blogs, Reddit, social media, and review platforms to decide which names belong in their answer.
The more credible and stronger your online footprint (including mention volume and brand awareness), the more likely your brand is to be included in AI brand mentions when someone asks for a recommendation.
Sources: Brand24's How People Use ChatGPT report and AI Visibility Tracking Issues report.
Brand awareness tracking isn't just for global brands or enterprise companies with dedicated market research budgets:
Use it to evaluate the performance of their advertising campaigns.
Use it to see if the word-of-mouth marketing and customer referrals are working without paying for pricey market research surveys.
Use it to report results for multiple brands from one dashboard instead of using separate tools.
Use it to catch reputation issues while they're still small, instead of finding out from a client or a boss.
Any marketing team member who needs real numbers in their brand strategy, instead of guessing if people are talking about a brand and if that's changing, is the target audience for a brand awareness tracker.
It is the overall brand health of your company as seen through the eyes of the people who talk about it online and offline. Rather than a single number, it's a combination of metrics such as awareness, perception, and loyalty. A brand health tracking approach that relies only on reporting a single number misses most of this picture.
To measure brand health properly, your company needs a few core metrics working together:
Are people talking about your brand? Is your brand familiar to them?
What are they saying? What language do they use? Is what they're saying positive, negative, or neutral?
Do they come back? How often? Do their purchase intents grow?
These three, tracked side by side, are the key metrics most brand tracking methods are built around, and, in contrast to any surface-level metrics, are definitely worth monitoring in your marketing efforts.
Brand24 approaches this by pairing a free brand awareness tracking score with deeper brand health metrics (like sentiment, source, and mention data) and comprehensive data collection, available inside the full platform. Thanks to this tool, you can see how your brand performs in terms of brand health from more than one angle at once.
Brand tracking software monitors mentions of a brand across social media, news, videos, blogs, and forums, then measures metrics like social media reach, sentiment, and share of voice over time.
Brand24 is an example of brand tracking software that updates in real time and adds AI-generated features, such as AI Brand Assistant and AI Topic Analysis.
A brand tracker measures overall brand mention volume and performs sentiment analysis across online sources.
A brand awareness tracker, like Brand24's Free Brand Awareness Tracker, focuses specifically on one metric (a Brand Awareness Score from 0–100). It lets you quickly see how visible your brand is in online conversations right now.
Brand awareness tracking uses social listening to see how often your brand is mentioned across online sources and compares that volume against your competitors.
Brand24's brand awareness tool does this for any brand name or keyword in seconds. Then, the full Brand24 platform extends it into ongoing, real-time media monitoring with sentiment and source breakdowns.
There's no universal “good” brand awareness score, and the 30-day trend matters more: rising means that your visibility is growing, and falling means your competitors are pushing your brand out.
Brand tracking research combines survey-based methods, like asking people directly whether they recognize or trust a brand, with social listening (continuous data collection from online mentions). Most of it today connects regular surveys with real-time media monitoring.
The two main brand tracking methods are survey-based tracking (directly asking a sample of your customers) and mention-based tracking (measuring what's posted and discussed online).
Survey-based methods are a part of custom brand tracking. They are slower and more expensive, but let you collect opinions people haven't posted anywhere.
Mention-based methods (like those that social listening tools use) are real-time and cheaper, but they only catch what people choose to say online.
Brand awareness is usually the leading indicator: if fewer people are talking about your brand, other performance metrics like sales numbers or customer loyalty scores tend to decline later.
Tracking brand awareness along with those metrics gives an early signal of declining brand performance, which is why it's worth monitoring even when everything else still looks fine.
A brand tracking study should be performed at least quarterly for most brands, monthly if you're actively running and evaluating campaigns, and weekly during a product launch or a PR crisis.
Assessing your brand tracking aims each quarter in relation to your brand tracking program, and continuous measurement of brand awareness metrics, fills the gap between studies, so you're not flying blind for months at a time.
Ongoing collection of brand awareness data turns marketing efforts from blind guesswork into a measurable strategy.
For example, instead of assuming a campaign worked because it launched on schedule, you can see if there are more online mentions or whether sentiment got more positive. It also flags what to improve before making further brand investments: if a channel isn't raising awareness around your brand, the data shows it before the budget's gone.
AI search tools like Gemini, AI Overviews, and ChatGPT pull from what people already say about your brand online. That's why the more consistent and positive your brand mentions are, the more likely you are to show up in AI-generated answers.
Semrush reports that AI search traffic could exceed traditional organic search by early 2028, and those visitors already convert 4.4x better. Tracking media mentions along with awareness metrics is a smart way to see if you're building the kind of visibility AI models draw their answers from.
Brand24's brand tracker is free, requires no account, and updates daily.
The full Brand24 brand tracking software, with exact mention & reach volume measurement, sentiment analysis, competitive analysis features, and real-time alerts, is available on a free, 14-day trial.
Brand tracking costs can vary a lot, depending on the approach you choose. If you want a DIY survey platform, SurveyMonkey starts at about $30/month. On the enterprise side, tools like YouGov BrandIndex start around $20,000 per market per year.
For brand tracking software, Brand24 and Sprout Social start at $199/month, and Brandwatch typically ranges from about $800 to $15,000. And if you're looking for a no-cost option, the Brand Awareness Tracker tool is completely free.
Brand24 combines a free, instant Brand Awareness Score (available only through the Brand Awareness Checker) with a full brand monitoring tool that goes beyond that one number: highest data quality, exact mention volume, sentiment analysis, source breakdowns, an AI Brand Assistant, and real-time alerts.
Most brand trackers require a sign-up before showing any data at all; Brand Awareness Tracker shows a free score first, then lets you go deeper with a trial.
For a brand operating across multiple markets, the brand tracking tool features that matter most are:
Brand awareness tracking shows only one metric: how much (how often) your brand is being mentioned online.
Social listening is the broader practice of monitoring and analyzing those online mentions for sentiment, trends, and specific topics of conversation.
Brand Awareness Checker gives a single brand awareness metric, while the full Brand24 platform is the social listening tool behind it.
Brand awareness tracking measures one thing: how visible your brand is, presented as a single score over time.
Media monitoring is broader: it shows every individual mention, article, or post so a team can react to specific ones, not just watch the overall trend.
Brand perception is the set of brand associations that customers have with your company, based on what they see and experience, not how your own brand positioning describes you. It can change very fast, in just a few days after a single viral post.
A brand can have high awareness and poor brand perception at the same time. For example, a survey may indicate that consumers perceive your recent marketing campaign quite positively, yet there is still a lot of hate talk about it on social media platforms.
This is why sentiment analysis matters as much as consistent measurement of engagement when assessing how the target audience and existing customers perceive you.
Brand loyalty is a tendency to keep choosing one brand over competitors, even when cheaper or more convenient alternatives exist. Brand recall and recognition (the ability to identify a brand's logo, colors, or messaging) are the foundation on which customer loyalty is built.
Net Promoter Score is one of the most common ways to measure this: it asks your customers how likely they are to recommend your brand or product to others. Brands with high NPS scores tend to see steady sales growth year over year: loyal customers tend to shop 11% more often (Bain & Company), and consumers are 4x more likely to buy from a brand that was recommended by loyal customers who feel emotional closeness to the brand (Nielsen).
Tracking customer brand loyalty along with brand awareness can help your company improve marketing strategy by allowing you to see the full customer journey, instead of focusing only on the pre-purchase funnel stages.
Brand health tracking means watching specific brand attributes: brand awareness, perception, and loyalty together instead of one metric alone. It helps you see more accurate data about your brand development: a brand can be highly visible and still have a health problem underneath.
Brand Awareness Tracker by Brand24 supports this by presenting a brand awareness score based on metrics like sentiment and share of voice, so a drop in brand health shows up before it becomes a bigger reputation issue.
The 5 levels of brand recognition are (from lowest to highest):