How many times is your brand mentioned online? Enter any brand name.
Get your Brand Mentions Volume for free in seconds.
Brand mention volume is a simple number. It shows the change in the number of mentions in public content. It does not say why, and it does not say whether the talk was kind.
Whether attention is rising or fading right now, and how big the move is.
Whether the mentions were positive, who published them, and where the talk happened.
The free tool gives a simple check. Brand24 gives the mention counts trends, the reasons behind every spike, the sentiment of each mention, how it impacts AI visibility, the sources driving the change, and an alert the next time volume jumps.
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Yours, a competitor's, or a product name.
The percentage of how your total brand mentions number changed over the last 30 days.
Add up to 4 more brands to track competitor mentions and see whose name is getting said more.
Brand monitoring (or brand mention monitoring) is the practice of tracking every time your own brand, product, or keyword is mentioned online, across social media platforms, news sites, local news outlets, forums, video platforms, blogs, and other sources. Then, watch how that volume moves over time.
Brand24's Brand Mentions Tool is one of the free brand mention monitoring tools available in the market. It's an easy way to see brand mention monitoring in action without creating an account:
The full Brand24 platform is the answer if you need a deeper mention tracking process with:
Plus, it runs continuously and also tracks brand mentions inside AI answers from ChatGPT, Claude, Gemini, and Perplexity.
What you get |
Brand Mentions Tool
Free, no account
|
Brand24 Platform
Full access to your brand's data
|
|---|---|---|
| Mention volume | check_circleYes | check_circleexact count, updated in real time |
| 30-day trend | check_circleYes | check_circleplus separate trends for sentiment and reach |
| Compare vs. competitors | check_circleup to 4 brands | check_circleunlimited comparisons |
| Read the actual mentions | closeNo | check_circlefull list, filterable by source |
| Mentions inside AI answers (ChatGPT, Claude, Gemini, Perplexity) | closeNo | check_circleYes |
| Sentiment breakdown (positive/neutral/negative) | closeNo | check_circleYes |
| Source breakdown: social platforms, video, news, forums, and more | closeNo | check_circleYes |
| Real-time alerts for your brand and competitors | closeNo | check_circleYes |
| Customizable reports and team dashboards | closeNo | check_circleYes |
| MCP, API | closeNo | check_circleYes |
| Update frequency | Daily | Real-time |
| Price | Free | 14 days free trial, then from 199$ |
Brand mentions are measured by counting every online reference to your brand across sources. Then you can check whether that volume is rising or falling over time and in your rival's context, usually as part of a broader competitor analysis.
A few core metrics of brand mention tracking:
A brand mentions tool does this automatically instead of counting mentions by hand.
The Free Brand Mentions Tool shows these for any keyword:
Enter any brand into the Brand Mentions Tool instead of manually checking each platform one at a time.
Brand mentions tracking turns thousands of scattered online references into a single number you can watch over time. Seeing that number rise or fall gives you an early read on your brand visibility and real data to bring into planning conversations.
A brand mentions tool gives marketing teams four data-based insights:
Check your mention volume before a launch and again after, and see how much conversation your marketing campaigns actually generated.
A sudden spike in negative brand mentions, or any sharp change in volume, flags something worth investigating before it shows up in sales numbers or damages your brand image.
Compare your mention volume with up to 4 competitors instead of tracking each one manually.
If your mention volume for one product is lower than the others, that's where your marketing strategy needs more focus and budget.
Brand mentions tracking isn't only for large companies with a research budget:
A brand mention isn't only someone typing your exact name and tagging your account. Most social media mentions and user mentions look more like:
a tweet that says “just switched from Slack to Notion” with no @mention in sight
a Reddit comment recommending you by name, buried in a thread you'll never stumble on
a YouTube review with your brand name in the title, not linkable at all
a news article quoting your product
a piece of customer feedback left as a review on review sites like G2 or Trustpilot
a misspelled version of your brand name in a forum post
Most of these never link back to your site and never tag your account. A brand mentions tool exists specifically to catch these mentions and analyze their volume over time.
This matters for more than word-of-mouth.
AI search engines like ChatGPT and Perplexity draw on existing online mentions when generating a response, not only on what ranks in Google.
Google's John Mueller has said unlinked mentions “usually” don't directly affect rankings on their own.
But a 2025 Ahrefs study of 75,000 brands found that overall mention volume (tagged or not, linked or not) correlates roughly three times more strongly with a brand appearing in Google AI Overviews (0.664) than its backlink profile does (0.218).
That's why tracking mentions matters for AI search visibility, even when nobody links back to you or tags your social media accounts.
Ranking well no longer guarantees a place in the answer. The brands that keep showing up in ChatGPT and other AI tools tend to be the ones with the most public mentions, which is why more teams now monitor brand mentions alongside traditional search rankings.
Source: Brand24's AI Visibility Tracking Issues report and How People Use ChatGPT report.
A brand mentions tool (or monitoring tool) scans social media channels, news, forums, video platforms, and blogs for every instance of a brand, product, or keyword (also unlinked brand mentions), then reports how that number is changing.
Brand24's Free Brand Mentions Tool does this for any brand name in seconds with no account required.
Brand24 has an add-on that tracks AI brand mentions inside AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity, not just web and social media. The Free Brand Mentions Tool gives a quick mention volume trend for any brand, but tracking mentions inside AI chat answers specifically is part of the full Brand24 platform.
Brand24 add-on monitors how often a brand is mentioned inside Perplexity's AI answers as part of its AI mention monitoring, alongside ChatGPT, Claude, and Gemini.
Among the best brand mention tools and brand monitoring tools, the right one depends on what you're trying to track: media mentions across the open web and social media, mentions inside AI-generated answers, or both.
Yes, and probably more directly than most marketers assume. Large language models don't crawl the live web on demand, they lean on what's already been said and indexed about a brand. The 2025 Ahrefs study found that mention volume is one of the strongest known correlates with AI Overview visibility, well ahead of backlinks and reach, which is why a rising mention count isn't just a random number anymore.
A backlink is a link pointing to your website. A brand mention is any reference to your brand name or product, whether or not it links anywhere. Most brand conversation, a tweet, a Reddit comment, a YouTube review mentions a brand without ever linking to it, which is why a mentions tool and a backlink tracker measure two different things.
Yes, there's no sign-up and no cost. Type a brand and get a number. Most other tools ask for an email before they'll show you anything; this one doesn't. The daily-refreshed free version is meant as a quick gut-check. When you want more advanced analysis, like share of voice or split into sentiment and sources, and backed by alerts, check Brand24's 14-day free trial.
There isn't a universal benchmark. A mention count that's healthy for a 10-person startup would be alarmingly low for a global brand. The 30-day trend and how you compare with competitors say more than the raw number ever will on its own.
Yes, arguably more than the tagged ones. Google's John Mueller has said unlinked mentions “usually” don't directly affect rankings on their own, but a 2025 Ahrefs study of 75,000 brands found mention volume correlates roughly three times more strongly with appearing in Google AI Overviews (0.664) than backlinks do (0.218). Untagged mentions also make up most of your actual word-of-mouth.
Those terms are completely different. Counting mentions answers one question: how many times has this come up? Social listening and media monitoring go further, surfacing each individual mention, so a team can react to specific ones. None of this is social media management: a social media management tool schedules and publishes your own posts, while a brand mentions tool listens to what everyone else is posting about you.
Starting from free plans to enterprise-grade pricing. Something like Google Alerts is free but quietly misses most mentions (it covers Google search only). Paid tools built for a real brand monitoring workflow tend to sit in the low hundreds per month at the mid-market tier, and enterprise brand monitoring platforms can run into five figures a month.
Monthly is enough for steady-state tracking, weekly while a campaign is live, and daily during a launch, a PR situation, or when industry trends are shifting fast. A sudden change in your mention count is usually the first sign that something's worth a closer look.