Yes. There is no account, no card needed, and no trial. You type in the brands, and you calculate the share of voice.

Because share of voice is a share of a broader category. One brand on its own is always one hundred percent of itself, which tells you nothing. The metric only carries meaning against a named set of competitors.

If you want a single brand's visibility measured on its own, the Brand Awareness Tracker in the tools menu is the one you want.

Two at a minimum and five at a maximum, so your brand plus up to four competitors.

Yes. Anything people write about works: a product line, a campaign hashtag, a public figure. Keep the keywords relevant, because a broad one next to a narrow one will always look dominant.

Every result has its own address, so copying the link is enough to send someone the exact comparison you are looking at. You can also download the result as an image or a PDF.

A public piece of content that names the brand. Brand24 collects across news sites, blogs, forums, review sites, video, podcasts and social media platforms.

Private messages and closed groups are not included, and no tool can see them.

Measuring the share of voice is done by dividing your brand's mentions by the total mentions of every brand in the comparison, then multiply by one hundred: (Your mentions ÷ Total mentions) × 100.

This free calculator runs that formula for you.

There is no universal good number, because it depends entirely on who you put in the comparison. The useful benchmark is your own share of the market if you hold twenty percent of the category revenue and ten percent of the conversation.

The second benchmark is your own last reading. Consistency in growth and an overall SOV percentage higher than most competitors is favorable.

It means every mention in the comparison went to one brand: yours. In a two-brand comparison, that would mean your competitor returned no public mentions at all over the period measured.

It tells you how much of the conversation in your category belongs to you, relative to the competitors you chose to measure against. AI Share of voice is narrowed to LLMs.

On its own, it says nothing about the tone or quality of that attention. Pair it with sentiment analysis to know whether being talked about is working in your favor.

Usually, the brand name is also a common word, so the count picks up conversation that has nothing to do with the brand. Names like Apple, Shell, Orange, Gap and Visa all have this problem.

The free calculator matches the name as typed. Separating the brand from the word needs filtering in the full platform.

No, and this is the most important limit of the metric. A brand in the middle of a scandal can hold the largest share of voice in its category.

Ignoring sentiment here is the most common reading mistake: a rising share of voice paired with negative sentiment can mean a brewing PR crisis. Sentiment is the metric that answers that question, and is available in the full platform.

It means we found no recent public mentions we could attribute to that name.

We show it as no data rather than as zero percent on purpose, because those are different statements and only one of them would be honest.

From Brand24's own social listening and media monitoring data collection, the same source the paid platform uses. The free calculator runs a narrower version of it: current counts only, no history, no filters and no access to the mentions.

It is built from recent mentions and cached for a few hours, so a popular comparison may be served from cache rather than recalculated for every visitor.

Not in the free calculator. It gives you one reading, taken now. Tracking the same split day after day, which is where the metric earns its keep, is what the full platform is for.

Not here. The free calculator measures the whole public web at once, which is the right default but the wrong lens for a brand that only trades in one market. Filtering by country, language, source type or date range is in the full platform.

Monthly suits most brands, with a closer look around a launch, paid advertising, or a competitor's big moment.

The ones your customers mention in your category, which is usually a shorter list than the one in your strategy deck. Two useful sets:

• your closest rivals by size, to see whether you are winning your own weight class,
• the category leader, to see the size of the gap you are actually closing.

Run them as two separate comparisons. Mixing a giant in with your peers flattens everyone else into a rounding error.

Check which of two things happened, because they call for opposite responses. Either your own coverage fell, or a rival's rose while yours held steady.

• Your coverage fell: look at what you stopped doing, and whether a campaign simply ended or the problem is broader and it's time for a PR crisis management.
• A rival rose: find out what they did. A single launch or a single crisis can move a whole category's split.

For most questions, yes. Followers count the audience you already own, and that number can sit still for years while your standing in the market changes underneath it. Share of voice counts people choosing to talk about you, including people who do not follow you at all.

Three levers tend to move it fastest: a consistent content strategy instead of one-off campaigns, showing up in the industry conversations your category is already having, and using social listening tools to find where those conversations are happening before you join them.

Yes. AI engines answer brand questions using public mentions across the web (the same mentions this calculator counts). With ChatGPT alone answering 900 million weekly users, a bigger share of voice means more raw material for AI models to cite you by name instead of a competitor.