Smarter Hashtag Analytics.
Unlock deeper insights with advanced hashtag analytics. Boost your campaigns with AI power.
Join 4000+ brands in hashtag counting
Analyze hashtags in real-time.
Stay updated with live hashtag performance. Monitor your campaigns, spot trends, and adjust your strategy on the go.
Get instant feedback.
See hashtag performance in real-time and adjust your campaigns for better results.
Spot emerging trends.
Identify trending hashtags early and tap into relevant conversations.
Understand audience engagement.
Measure how often social media users share, like, and comment on your hashtags.
Monitor 25.000.000+ platforms.
Track branded hashtags across popular networks.
Brand24 scans over 25 million sources, including social media, news sites, blogs, forums, and podcasts.
Detailed hashtag analytics:
Gain a complete picture of the conversations around your brand. Don’t rely on limited information.
Reach. Check how many people your hashtag has reached.
Shares. Track how often your hashtag is reposted or shared.
Sentiment Analysis. Understand if the conversation is neutral, negative, or positive.
Emotions. See if your hashtag evokes anger, fear, joy, admiration, or other feelings.
User-Generated Content. Find out how often people use your hashtag in their content.
AVE. Calculate the value of your PR campaign coverage.
Intent. Discover why people use your hashtag—whether they’re asking questions, sharing opinions, or spreading news.
…and more insights to guide your strategy.
Simplify your work with AI.
AI Anomaly Detection.
Quickly spot unusual spikes in hashtag mentions. The Anomaly Detector helps you understand why your hashtags are getting more attention.
Spot the difference between anomalies and normal fluctuations.
AI Sentiment Analysis.
Understand how people feel about your brand. AI analyzes all your hashtag mentions. It automatically detects if their sentiment is positive, neutral, or negative.
This allows for an overview of the brand's reputation and quickly taking action if needed.
AI Emotion Analysis.
Understand how people feel when they mention your brand.
Emotion Analysis detects emotions like admiration, anger, disgust, fear, joy, or sadness in posts, comments, and reviews.
Understand independent customer feedback and improve customer satisfaction.
AI Topic Analysis.
Find the topics that drive conversations about your brand.
AI scans all mentions of your hashtags and groups them into specific subjects. It shows which topics have the most reach, mentions, and engagement.
Use this data to adjust your social media strategy and match your audience's interests
AI Intents Analysis.
Understand the reasons behind customer mentions.
Intents Analysis sorts your hashtag mentions by intent. Learn whether people ask questions, share opinions, or seek information.
Predict customers' behavior. Are they buying, seeking support, or exploring competitors?
Request access to this feature.
Identify top influencers.
Easily identify influencers who use your hashtags and drive engagement.
Create stronger partnerships and boost your social media strategy.
Spot relevant influencers.
Focus on creators who align with your brand and filter out those who aren’t a good fit.
Target specific audiences.
Select influencers based on their location or activity on particular social media platforms.
Measure influence.
See which influencers have the highest reach and engagement with your hashtags.
Why start your hashtag analytics
with Brand24?
Boost hashtag campaigns.
Refine your campaigns to focus on what drives results. Get valuable insights to improve your social media presence.
Quickly assess the success of your social media campaigns.
Continuously fine-tune your marketing strategy accordingly.
Create better ads, saving time and money.
Discover more relevant hashtags.
Find secondary hashtags that relate to your main one. Check their reach, mentions, sentiment, and SOV.
Boost campaign reach. Use related hashtags to expand your audience.
See how people feel about other hashtags. Choose them based on sentiment.
Gain organic reach. Add new hashtags for engagement.
Check your Presence Score.
Use Brand24’s custom Presence Score to monitor your brand’s growth. Are you really gaining traction?
Track changes in hashtag popularity to know if your brand is gaining traction.
Identify potential problems before they become bigger issues.
Recognize periods of stagnations.
Set customizable alerts.
In marketing, timing is everything.
Stay on top of changes in hashtag activity with customizable alerts. Set your filters based on keywords, sentiment, sources and many more.
Choose your channels.
Get instant notifications about hashtag mentions on Slack, Teams, email, or in-app.
Storm Alerts.
Set alerts for sudden changes in hashtag volume or reach. Quickly respond to potential issues before they escalate.
See how people feel about your brand hashtags.
Custom reports made easy.
Quickly analyze your hashtag performance across social media platforms.
Create reports for any time range and share them with your team or clients.
Multiple Report Formats.
Download your data in PDF, Excel, or email format. Track engagement metrics and audience insights with just a few clicks.
AI-Powered Summaries.
Get clear, easy-to-read summaries of key hashtag trends, sentiment analysis, and social media performance.
Why does it matter?
593
engagements are the average for a Facebook post with a hashtag.
79%
125 M
Brand24 has been an essential tool for the event-organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO, gives me specific data for my audience, and encourages participation.
Samantha Kelly
Twitter (X) and LinkedIn Marketing Consultant
Learn more
from our experts.
Lay Kuen Y.
Community Lead @ MailerLite
It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.
Frequently
Asked Questions:
What is Brand24?
Brand24 is a social media monitoring tool that helps businesses track online conversations. It collects data from social media platforms, blogs, news sites, and forums to show what people say. With Brand24, you can monitor mentions, analyze sentiment, and track key metrics like engagement and reach. It helps brands stay updated on customer opinions and industry trends.
Businesses can use Brand24 to improve their social media strategy, measure campaign success, and find influencers. Brand24 also includes hashtag analysis, making it easy to track hashtag performance and identify emerging trends.
What is hashtag analytics, and why is it important?
Hashtag analytics refers to tracking how hashtags perform on social media platforms. It helps you understand how often people use a hashtag, who engages with it, and whether it's driving conversations.
Businesses and marketers can track hashtag performance in real-time using hashtag analytics tools. This includes key metrics like reach, engagement, and sentiment. With the right insights, you can ensure your content reaches the right audience at the right time.
How do hashtag tracking tools help in a marketing campaign?
Hashtag tracking tools monitor the performance of specific hashtags across social media. They show how often users use hashtags, how people interact with them, and how they influence conversations. This helps brands measure the effectiveness of their campaigns and adjust their strategy based on data.
Using the right hashtags can improve a social media campaign by reaching a larger audience. Brands use hashtags to track engagement and measure social media performance. Whether running a campaign or following trending topics, hashtags are a key part of digital communication.
What are the key features of a good hashtag monitoring tool?
A good hashtag monitoring tool should track the number of hashtag usage, engagement, and sentiment. It should provide real-time data as well as historical hashtag data.
Additionally, the best tools offer hashtag suggestions, influencer tracking, and audience insights. They allow for the measurement of campaign effectiveness and optimize marketing strategy. With access to actionable insights, brands can maximize their online reach.
Why is audience engagement important in hashtag campaigns?
Audience engagement determines the success of a hashtag campaign. If social media users interact with your hashtags by liking, sharing, or commenting, your content is resonating. High engagement leads to better visibility, increased reach, and stronger brand awareness.
Monitoring hashtag engagement helps brands understand what type of content drives conversations. A well-planned hashtag campaign not only boosts social media presence but also builds a loyal community around your brand.
How can I find popular hashtags for my content?
You can use hashtag analytics tools like Brand24 to find popular hashtags in your industry. These tools show which hashtags get the most reach, mentions, and engagement. They also help you spot trending topics and match them with your audience’s interests. This way, you can create more relevant content and boost your visibility on social media.
How can I measure hashtag performance effectively?
Measuring hashtag performance involves tracking engagement metrics like reach, impressions, and interactions. Historical data is also essential for evaluating long-term performance. By comparing past and present trends, businesses can optimize their hashtag strategy. Regular analysis ensures that marketing campaigns stay aligned with changing social media trends.
What is sentiment analysis, and how does it help in social media campaigns?
Sentiment analysis examines the emotions behind hashtag mentions. It helps brands understand if people are discussing a topic in a positive, negative, or neutral way. This insight is crucial for monitoring brand reputation and improving customer interactions.
By integrating sentiment analysis, businesses can quickly react to customer feedback. If a campaign receives negative sentiment, it's possible to make adjustments before it impacts the brand image. Positive sentiment signals opportunities to enhance marketing efforts and build customer trust.
Which hashtags can I track?
You can track any hashtag on social media like Instagram, Twitter (X), TikTok, and Facebook. This includes any branded hashtag and any trending hashtags related to your industry or target audience.
With hashtag research, you can explore different hashtags' performances and track their popularity in time. Understand which hashtags resonate with your target audience and which drive the most engagement. With hashtag research, you can explore different hashtags' performance. You can understand which hashtags resonate with your audience and which drive the most engagement.
How often does the data update? Is it in real-time?
Yes, the Brand24 data updates in real-time, giving you real-time insights into your hashtags' performance. This means that you can see how it affects your campaign as soon as somebody publishes a post with your tracked hashtags. Social media analytics tools like Brand24 ensure you have the latest information to make quick adjustments.
Can AI improve hashtag tracking and analysis?
Yes, AI-powered tools enhance it by identifying patterns in large amounts of data. AI can detect unusual spikes in hashtag mentions, provide actionable recommendations, and analyze audience sentiment, emotions, and intents.
By leveraging AI, businesses can automate hashtag monitoring and make more informed business decisions.