Join 4000+ brands in hashtag counting
Hashtag search shouldn’t feel like detective work.
You don’t need to manually hunt for new hashtags every day. Brand24 tracks your brand mentions and automatically spots related hashtags connected to the same topic.
With built-in hashtag analytics, you can see how they perform and drive engagement.
X (Twitter) moves fast, and missed timing means missed reach.
With Brand24, you can track hashtag activity in real-time and see how your X (Twitter) posts perform as people engage.
Spot trends before they fade.
Discover trending hashtags while conversations are still growing. Join relevant topics early and connect with users when interest is highest.
Learn what matters to your audience.
Track likes, comments, and X (Twitter) impressions to see what gets attention. Get clear insights into what drives interaction on X (Twitter).
Analyze 25.000.000 platforms.
Track relevant hashtags across other social media platforms, forums, news sites, podcasts, and more. Monitor their usage across formats from Instagram hashtags to recent tweets on X and YouTube content.
Picking hashtags at random makes it easy to miss the right audience.
Brand24 helps you explore new hashtags connected to your main one and understand how they’re really used.
Want more visibility for your posts (tweets)?
Add an extra hashtags that already attract attention and help your content reach users beyond your followers.
Not sure which hashtags match your brand voice? Check the sentiment and reactions around related hashtags before joining the conversation.
Running a campaign and need confidence?
Check the data on engagement to see which hashtags spark the right reactions.
A hashtag can look popular and still miss the mark.
Instead of surface numbers, you get data that supports confident choices for your campaigns. Analyze:
reach (social and non-social),
shares,
sentiment,
share of voice,
AVE,
user-generated content,
& other key metrics.
Running an X (Twitter) campaign without data often leads to wasted budget and missed opportunities.
With advanced hashtag insights, you can focus on what actually drives results, plan smarter, and avoid unnecessary work.
Follow your Presence Score to understand how often you appear in posts (tweets). Track changes and see whether interest in your brand is growing.
Get regular e-mail reports with hashtag performance straight to your inbox. You don’t need to open the app, download anything, or log in to stay informed.
Use advanced search and discover related hashtags connected to your main one. Add the ones that support reach, popularity, and audience growth.
X (Twitter) monitoring and reporting shouldn’t require multiple tools or tons of manual work.
With Brand24, you can quickly show what’s happening around your X (Twitter) account. Simply choose a date range and share reports with your team or clients.
Choose your format.
Select a time period and export reports in a few steps. Choose between PDF, PPTX, Excel files, or a shareable link with no downloads needed.
Smart AI summaries.
Get short, AI-powered summaries that highlight key trends, engagement, and top mentions. Understand trends without digging through all the tweets.
Handling many hashtags can quickly get messy. Brand24 works as a hashtag tracking tool that allows you to compare performance and choose the best hashtag for your social media campaign.
Spot key influencers who actively use your hashtags in posts (tweets) and X (Twitter) chats. Compare engagement and reach to identify top influencers who fit your brand. Not only popular accounts.
See how a specific hashtag performs across different time periods. Use historical data to understand trends, compare campaigns, and avoid repeating the same mistakes.
Use the simple filtering and search bar to find tweets that matter. Filter by context, activity, or relevance and focus only on conversations that support your marketing strategy.
Whether you run a one-off promotion or a full marketing campaign, Brand24 helps marketers make smarter decisions. You get valuable insights that support planning, testing, and optimization.
55%
Posts on X (formerly Twitter) that include 1-2 relevant hashtags have more chance of reposting.
Brand24 has been an essential tool for the event-organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO, gives me specific data for my audience, and encourages participation.
Samantha Kelly
Twitter (X) and LinkedIn Marketing Consultant
Lay Kuen Y.
Community Lead @ MailerLite
It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.
Hashtags help organize content, improve discoverability, and connect your posts with people actively searching for specific topics. They make it easier for your content to appear in relevant conversations instead of getting lost in the feed.
Hashtags:
Categorize posts by topic, campaign, or event.
Help users find content through search and recommendations.
Increase visibility beyond existing followers.
Make it easier to measure engagement and performance.
Support campaign tracking and content analysis.
Yes, Brand24 provides hashtag tracking beyond X (Twitter) and includes over 25 million social media platforms and online sources. This gives you a more complete picture of how a topic or campaign performs across the internet.
Track hashtags on Instagram, Facebook, YouTube, forums, blogs, news sites, and more.
Compare where engagement is strongest across platforms.
See how different audiences react to the same hashtag.
Identify channels worth focusing on in future campaigns.
Monitor how conversations evolve outside social media.
In Brand24, you can access 30 days of historical reports on X (Twitter) hashtags to analyze past conversations, campaigns, and trends. This helps you understand how interest changes over time instead of relying only on current activity.
Hashtag analysis improves your social media strategy by turning raw social media / Twitter data into clear insights about audience behavior and content performance. Instead of guessing, you can plan based on what actually works.
Understand which hashtags support reach, engagement, and visibility.
See how users interact with content over time.
Measure campaign impact using real social media / Twitter data.
Align hashtags with broader social media strategy goals.
Adjust messaging and topics based on audience response.
Choosing the right hashtags means analyzing real usage, context, and engagement instead of relying on intuition. This approach can help any business account reach relevant audiences.
Start with a core hashtag (or any other keyword) related to your campaign topic.
Check sentiment to avoid negative or off-topic associations.
Add location hashtags to improve reach in specific regions.
Review real examples of posts using the hashtag.
Select hashtags that balance reach, relevance, positive sentiment, and engagement.
Brand24 shows which hashtags are worth your attention.