Looking For Best Meltwater Competitors?
Brand24 is an AI-powered social listening tool that tracks +25k sources.
See why it is one of the top alternatives for Meltwater!
Try one of the best Meltwater alternatives!
Why Brand24 may be a better fit for you
Cost-effective alternative
Whether in small businesses or large enterprises, marketing teams can benefit from media monitoring with Brand24, making it a versatile tool for organizations of any size.
Effortless learning
Intuitive UX, tooltips, and video tutorials will make it easy for you to learn and use our tool for media monitoring, market research, or reputation management in no time!
Quick effects
The platform enables users to monitor, compare, and analyze conversations across the entire web, providing a comprehensive tool to track and understand public discourse.
AI-powered insights
By harnessing AI insights to analyze online conversations, businesses can gain actionable insights into their target audiences, enhancing engagement and strategy.
*Check the comprehensive comparison and customers' reviews! Visit G2!
Searching for Meltwater replacement?
Look no further & see what Brand24 has to offer
AI-driven features
Save yourself time and resources thanks to our innovative AI solutions that will bring your marketing game to the next level.
Use the power of Topic Analysis to uncover deep, actionable insights about your brand and the market landscape
Elevate your social media strategy with AI Insights, offering profound understanding and guidance.
Identify and collaborate with key influencers in your domain to initiate impactful social campaigns, driving your brand's message forward effectively and efficiently.
Multi-platform coverage
With Brand24, you can monitor multiple social networks, blogs, forums, streaming platforms, and more for full web coverage!
Track different online sources simultaneously to get valuable insights about your target group and market.
Track different online sources simultaneously to get valuable insights about your target group and market.
Use social networking sites to converse with your audience to boost your brand's social presence.
Go-to analytics tool
Thanks to AI solutions, real-time monitoring and insightful features, Brand24 offers complex marketing analytics data exceeding traditional media listening platforms.
Benefit from social media analytics to boost your social media presence.
Base your strategic decision-making or critical business decisions on trustful and complete data.
Analyze spikes from organic sources that Google Analytics can't give you answers for.
Real-time monitoring and alerts
With its social listening capabilities, Brand24 allows you to track online conversations for instant audience insights.
With its social listening capabilities, Brand24 allows you to track online conversations for instant audience insights.
Track your social media performance with real-time data from our Mention Tab.
Use AI-driven Sentiment Analysis to monitor positive and negative feedback from social media conversations.
Trend analysis and insights
Brand24 is a web and social media monitoring tool that can easily answer any questions or doubts about your industry.
Track customer conversations to understand their pain points and gather actionable insights.
Compare projects and periods to improve your brand's social marketing intelligence.
Use our digital listening platform to spot trends in the industry.
Your words, not ours!
The BEST Social Listening and Tracking Tool for Brands
The Perfect Social Listening as well as Tracking Application for Brands
Excellent brand monitoring software at a fair price
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FAQ
Social media listening is important in various areas, significantly impacting a company's overall strategy, from marketing campaign to public relations and sales. Here's why:
Influencers and Blogs: Social media listening helps in finding influencers and popular blogs relevant to your industry. By analyzing the data from these sources, a company can tailor its marketing campaigns to align with the influencers' audience and leverage the reach of influential blogs.
Journalists and News: Keeping track of what journalists and news outlets say about your industry, competitors, or company itself is crucial. This information can guide public relations plans and help manage a company's image and response to news events.
Sales and Market Trends: Social media listening provides real-time data on consumer opinions and market trends, which is invaluable for sales processes. Understanding customer sentiments and preferences helps refine product offerings and target sales efforts more effectively.
Marketing Campaigns: By monitoring reactions to marketing campaign across social media and blogs, teams can gauge their effectiveness, make necessary adjustments, and understand what resonates with their audience.
Social Media Management: Social media listening is a core component of effective social media management. It informs content strategy, helps in identifying key conversation topics, and enables brands to engage with their audience in a more meaningful way.
Public Relations: Social media listening is essential in reputation management for public relations. It helps quickly identify and address any negative sentiments or misinformation spreading across social media and news platforms.
In essence, social media listening is a multi-faceted tool that plays a critical role in shaping a company's approach to marketing, sales, public relations, and overall business strategy. It provides the necessary data and insights to make informed decisions and stay ahead in a rapidly evolving digital landscape.
Meltwater's specific pricing information is not publicly disclosed, and it varies based on the features and services required by different enterprises and organizations. To get detailed pricing, interested clients typically need to contact Meltwater's sales team for a customized quote that aligns with their specific needs, including the scale and scope of the required social media analytics, web monitoring, and data services. This approach allows Meltwater to tailor their offerings to the unique requirements of each company or agency, whether it's for general social media management, in-depth marketing campaign, or comprehensive sales and client data analysis.
Meltwater and Brand24 differ primarily in their pricing structures, range of features, and target clientele. Meltwater often tailors its pricing and solutions to each client's specific needs, particularly catering to larger companies or those with complex marketing and data analysis requirements. This personalized approach often focuses on comprehensive market intelligence, encompassing news and sales data analysis.
Brand24, on the other hand, tends to offer more straightforward, transparent pricing models, appealing to a broader range of clients, including smaller firms. Its features are designed to provide effective social web monitoring and robust analytics services, making it suitable for companies looking for accessible and user-friendly web monitoring solutions.
In summary, while both provide valuable web monitoring and analytics services, Meltwater leans towards customized, enterprise-level solutions, whereas Brand24 offers more straightforward, scalable options for a diverse range of clients.
Choosing between Brand24 and Meltwater for your company involves considering various factors like pricing, features, the scale of your company, and specific service needs.
Brand24 is known for its transparent pricing model and user-friendly interface, making it an attractive option for small to medium-sized firms. Its features are designed to provide efficient social web monitoring, suitable for companies that need straightforward, effective tools without the complexity of highly customized solutions. Brand24's approach to pricing and features makes it accessible and easy to integrate into a company's existing operations.
Meltwater is often viewed as a robust choice for larger parties or those with complex marketing, sales, and data analysis requirements. Meltwater's pricing tends to be customized, reflecting the tailored nature of its services and solutions, which can be an advantage for organizations seeking specific, in-depth analytics and reporting.
In summary, the choice between Brand24 and Meltwater hinges on your company's specific needs. Meltwater might be the better fit if you require detailed, tailored analytics and have the budget for customized solutions. However, if you focus on straightforward, cost-effective monitoring and analytics with clear pricing, Brand24 could be more suitable. Each platform has its strengths, and the best choice depends on aligning these strengths with your company's marketing and data analysis requirements.
Check our blog posts:
Meltwater Alternatives: Brand24
The 11 Best AI Social Listening Tools to Use in 2024
The 12 Best AI Media Monitoring Tools to Track Mentions in 2024
