Social Media Analytics Software.
Your social media performance in one place. Analyze reach, engagement, sentiment, influence metrics, and more.
Join 4000+ brands in hashtag counting
Track social media channels live.
Stop guessing what works.
It’s frustrating to post and hope for results. Stay in control when posts start moving fast.
Get instant feedback.
See campaign results in real-time and adjust your next steps.
Track across all major platforms.
Monitor public posts on Instagram, TikTok, Facebook, X, YouTube, Reddit, and many more in one place.
Understand audience engagement.
Measure likes, comments, shares, and other social media metrics to see what actually connects.
Detailed social media metrics.
Gain a complete picture of the conversations around your brand. Don’t rely on limited information.
number of mentions
reach (social and non-social)
interactions
comments
shares
AVE
user-generated content
…and more insights to guide your strategy.
Simplify your work with AI-powered insights.
AI Sentiment Analysis.
See how people feel about your brand.
AI analyzes all your social media posts and mentions, labeling them as positive, neutral, or negative.
Track sentiment over time to spot slow shifts before they turn into bigger issues. Filter posts by it to instantly see what's driving positivity
or negativity.
AI Emotion Analysis.
Dig deeper and go beyond sentiment analysis.
Emotion Analysis detects feelings like admiration, anger, disgust, fear, joy, or sadness in your social media posts.
Use it to understand real customer feedback and improve satisfaction.
AI Brand Assistant.
Ask questions and get answers based on your data. It's like ChatGPT that reviews thousands of your conversations and analyzes data in real-time.
Use it for quick research, to measure the impact of an event, or to do competitor analysis. All without digging through posts yourself.
AI Events.
Spot unusual spikes in social media posts fast. Events help you tell the difference between a real spike and normal fluctuations, so you don't overreact (or miss something important).
When a spike happens, AI highlights the most likely trigger. For example, a viral post, campaign launch, influencer mention, or breaking news.
AI Topic Analysis.
Find what people talk about most in conversations around your brand.
AI groups conversations into clear topics. It shows which ones drive the most reach, mentions, and engagement.
Use it to update your social media strategy and keep your plan aligned with what your audience cares about.
AI Intents Analysis.
Understand why people mention you.
Intent Analysis sorts your social media posts by intent, like questions, opinions, or research.
Spot patterns, including when people are buying, comparing options, or looking for support.
Set alerts
you can control.
On social media, things can change in minutes.
A negative thread can take off overnight.
By the time you notice the spike, it’s already screenshotted and posted on Reddit.
Choose your channels.
Get updates where you work – Slack, MS Teams, e-mail, or in-app.
Use 12+ filters.
Customize alerts by negative sentiment only. Set them on a specific keyword, high post engagement or specific platform.
Work on your social media presence.
Discover relevant hashtags.
Find hashtags linked to your brand and check their reach, mentions, sentiment, and share of voice.
Quickly review success of your social media campaigns.
Use the results to continuously update your social strategy.
Build smarter ads, saving time and money.
Monitor your Presence Score.
Use Brand24’s custom Presence Score as a simple way to track brand growth in one place.
Follow shifts in your social media presence to see if you’re getting more attention.
Spot early warning signs before they turn into bigger problems.
Recognize periods of stagnation .
Custom reports made easy.
Clients want proof, not screenshots. But when results are scattered, and deadlines are close, reporting can get annoying fast.
Use Brand24’s reporting capabilities to pull clear reports for your social media campaigns in minutes.
Multiple report formats.
Download reports as PDF, PPTX, or Excel, or send a shareable link. Track engagement metrics in a few clicks.
AI-powered summaries.
Let AI sum things up for you. Get short notes with actionable insights on trends, sentiment, and overall performance.
Monitor everything that matters.
Find the top influencers.
Stop wasting time on creators who don’t deliver results. Identify people who talk about you and spark real attention.
Use advanced influencer analytics to improve your content strategy.
Influencer Analysis Tab.
Explore creators who align with your brand and deliver real results. Filter out those who aren’t a good fit.
Measure influence.
Each mention comes with Influence Score to help identify strong, authentic voices.
Brand24 has been an essential tool for the event-organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO, gives me specific data for my audience, and encourages participation.
Samantha Kelly
Twitter (X) and LinkedIn Marketing Consultant
Learn more
from our experts.
Lay Kuen Y.
Community Lead @ MailerLite
It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.
Frequently
Asked Questions:
Can I track which social media campaign drives the most engagement?
Yes! Brand24 helps you measure what works by showing how people react to your brand and content. It provides clear social media tracking across channels, allowing you to compare results.
Track your social media efforts by monitoring mentions, reach, sentiment, and interaction volume over time.
Connect outcomes to specific social media content. Check what posts or topics triggered spikes in attention.
Measure social engagement by reviewing interactions and responses people share publicly.
Use built-in filters to focus on high-impact mentions and top-performing sources.
A social media analytics tool view makes it easier to compare channels and spot what drives real attention.
How is Brand24 different from social media management platforms like Hootsuite or Sprout Social?
Brand24 is built for listening and analysis, not for publishing. It helps you understand what people say about you across the web. Social media tools like Hootsuite or Sprout Social focus more on daily posting workflows.
If your main need is to monitor conversations, trends, and reputation, Brand24's social listening features are the core value. This means that Brand24 will catch posts about your brand across social media, even if these posts come from your clients' accounts.
Brand24 also works as a social media analytics tool focused on insights from mentions, reach, sentiment, topics, and spikes.
Hootsuite and Sprout Social are primarily designed for managing social media across multiple accounts. If your main need is to schedule posts and watch follower growth, those platforms are usually a better fit.
Many teams treat Sprout Social and Hootsuite analytics as page-level reporting for owned channels. Brand24 adds broader context from public conversations.
Compared to other social analytics tools, Brand24 can be simpler to get started with. With personalized AI-powered recommendations and summaries, it often has a lower learning curve.
Brand24 can also be a great add-on for Google Analytics. Our platform complements it by adding conversation-based data that GA doesn't capture.
How do social media reporting capabilities work for teams and clients?
In Brand24, you can generate reports fast and share them with your team or clients in all common formats. The platform is designed to make social media reporting easier, providing quick updates or polished files when needed.
Use the social media analytics tool dashboard to access performance metrics like mentions, reach, sentiment, and engagement.
You can build detailed analytics views for deeper breakdowns (platforms, time ranges, topics, sentiment).
For client decks, you can create a comprehensive analysis that tells a clear story, not just numbers. You can include mention examples or advanced competitor analysis, containing all essential metrics (such as share of voice).
Does Brand24 help with planning next steps based on my data?
Yes, Brand24 is a social media analytics tool that helps you plan next steps by showing patterns, spikes, and what topics drive engagement.
You get strategic insights from what's increasing (topics, sentiment shifts, reach spikes).
You can turn detailed insights into actions, such as adjusting messaging, responding faster, or doubling down on content themes.
Many teams use Brand24 for help in the predictive analytics process. It allows watching early signals (rising mentions, negative sentiment growth, influencer activity).
Such analytics features help you prioritize what to do next, based on what people actually react to.
Stop posting into the void.
See what lands and what doesn’t. No credit card, no commitment.