The Ultimate
(X) Twitter Tracker.
Track conversations as they happen. Always knows what’s going on. Let X (Twitter) tracker keep you in the loop.
Join 4000+ Brands in the AI Revolution
Track real-time
X (Twitter) activity.
Never miss a post (tweet) that could change your brand’s game.
Get full visibility into your (X) Twitter presence, competitors, and audience — all in one tracker.
See what people say, as they say it.
Brand24 offers real-time monitoring of posts (tweets) about your brand or other keywords.
Don't drown in data.
Filter mentions by reach, sentiment, or 10+ other filters to find what matters.
Instant notifications.
The post that spirals into a crisis? You’ll know about it first — not when your clients see it.
Receive instant notifications about the most critical mentions in your favorite channel – Slack, Teams, e-mail, or in-app.
Create alerts for specific keywords, campaigns, products, or your account name — even if you’re not tagged.
Stay ahead with Storm Alerts that notify you of unusual tweet volume or reach surges.
Prevent issues from escalating or leverage positive online publicity.
Catch key mentions before they spiral.
Discover the power of real-time X (Twitter) tracking.
X (Twitter) analytics that matters.
Focus on the numbers that show what’s working — and what’s not. Boost the wins. Fix the flops.
Clear analytics dashboard.
Track your engagement, reach, and growth without any spreadsheets.
Post performance at a glance.
See which posts resonated most and why.
All your (X) Twitter metrics in one place.
Get full context to make smarter, faster decisions.
Powered by AI. Built for marketing.
Skip the noise. Our AI reads thousands of posts so you can focus on action.
AI Summaries.
Instantly understand what people are saying and why it matters.
Events Detection.
Notice sudden changes in mentions and their real-world explanations.
Sentiment & Emotion Analysis.
See if discussions about your brand are mostly positive, neutral, or negative. Then go beyond and see if your brand sparks or other feelings.
Fine-tune your X (Twitter) content strategy.
Understand your audience better and publish posts that truly resonate. Attract new followers with a strategy tailored to your brand.
Topic Analysis.
Stay on top of industry trends by exploring conversations surrounding your (X) Twitter account. Tap into the discussions your audience is already engaged in.
Hashtag Analysis.
Find out which hashtags increase engagement on your (X) Twitter posts. Use them to connect with relevant audience.
Engagement Hot Hours.
Get insights into when your posts (tweets) generate the most traction. Post during those times to expand your account’s performance.
Emoji Analysis.
Track emotional cues and reactions in your mentions. Understand how your messaging lands. Use the same emoji to speak your audience’s language.
Let the X (Twitter) tracker scan thousands of posts for you.
Focus only on what matters.
Benchmark your impact.
Wonder how your presence compares?
Track your (X) Twitter numbers, engagement, and sentiment next to your competitors to see where you shine.
Side-by-side tracking.
Use the Comparison Tab to monitor growth, mentions, and interaction of selected X (Twitter) accounts.
Sentiment insights.
Compare the emotions and overall sentiment of your posts (tweets) with those of other influential users in your space.
Share of Voice.
Learn how much space your brand occupies in (X) Twitter conversations — and how to expand it.
Spot real influence.
Use Brand24’s X (Twitter) tracker to find creators who truly influence the community.
See who often mentions your brand, generates conversations, and sparks engagement.
Identify genuine community builders.
Not everyone with big X (Twitter) follower numbers can shape opinions. Use our custom Influencer Score to find people who can.
Advanced influencer insights.
Brand24 highlights key influencers for your brand using data on reach, number of mentions, and engagement.
Why use Brand24 as a (X) Twitter tracker?
Brand24 makes monitoring and growing your presence on X (Twitter) not just easier — but smarter.
Access everything that matters, instantly.
Brand24 delivers all the features you need in one place from mentions and sentiment to reach and engagement.
Gain a complete overview of your performance and connect the dots effortlessly.
Engage with your community in real-time.
Track conversations the moment they happen. With real-time Twitter (now X) insights, you can jump into relevant threads, respond to customers, and never miss a viral opportunity.
Use AI to monitor smarter, not harder.
Monitoring your account shouldn’t be time-consuming. Use Brand24 to automate research, discover patterns, and make strategic moves easily. Start building a loyal community. Stop chasing mentions.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parsons
Marketing Director & Founder
Learn more
from our experts.
Ivana Taylor
Publisher @ DIYMarketers.com
We use Brand24 to track the metrics for our bi-weekly Tweet Chat. This data is critical as it helps us track how many people came to each chat, how influential those people were, how many posts were exchanged, and so on.
Frequently
Asked Questions:
Can I track any (X) Twitter account, even if it's not mine?
Yes, you can track any public (X) Twitter account — no login needed.
Brand24 uses public data to monitor activity, so you can easily follow competitors, industry leaders, or customers.
- Enter any public username or keyword to start tracking.
- See mentions, engagement, and post performance.
- Monitor people who don't tag you directly.
- No need to connect your own (X) Twitter account.
Which (X) Twitter metrics can I track with Brand24?
Brand24 gives you access to key (X) Twitter metrics that show how your content performs. This gives you a complete picture of your presence, audience reactions, and overall brand visibility.
Here are just some of the metrics you can track:
- Reach (social and non-social)
- Interactions
- Likes
- Share of Voice
- Advertising Value Equivalent (AVE)
- User-Generated Content
- ...and more.
Is Brand24 helpful in staying on top of conversations during a campaign or crisis?
Of course. Brand24 helps you manage conversations, detect problems early, and act fast. It's a helpful tool for controlling your messaging and responding to the right person at the right time.
- Get real-time alerts for spikes in mentions or sentiment shifts.
- Monitor specific keywords, hashtags, or topics during a campaign.
- Quickly review what people are saying — both positive and negative.
- Identify who's spreading the message and how it's being received.
- Stay prepared for the future with data that helps you adjust strategy fast.
With Brand24, you can make informed decisions backed by AI and real-time data. It's a game changer when choosing which fires to put out first.
Can Brand24 help me find potential customers and grow my brand?
Yes, Brand24 makes it easier to spot potential customers and understand what matters to them.
- It's an essential tool for reviewing conversations that reveal real buying intent.
- Discover people looking for recommendations or mentioning your niche.
- Review posts (tweets) and mentions that could lead to partnerships or sales.
- Find discussions you're not tagged in but should be part of.
- Understand what content drives engagement and growth.
Use AI-powered Intent Analysis to understand specific intent behind your mentions. Are they promotional, informational, entertaining, about advocacy, questions, opinions, or something else?
Are X (Twitter) data available on all plans?
No. Due to high API costs, X (Twitter) data is available only on Business and Enterprise plans. They're not included in Individual, Team, or Pro plans.
Don't miss another viral thread.
Start monitoring tweets the moment they happen. No credit card, no commitment.