Unlock Next Generation Market Insights.

Monitor industry trends, track competitors, and uncover new opportunities. Gain real-time market insights.

Join 4000+ Brands in the AI Revolution

Real-time monitoring.

Always stay informed about your industry. 

Brand24 tracks mentions of your keywords – such as your company name, event, or hashtags. Then, it delivers them straight to your dashboard or inbox.

25 million of sources.

With Brand24, you can monitor millions of sources, including social media, news outlets, blogs, forums, podcasts, and more.

Instant alerts.

Receive notifications based on your settings. So, whenever you want it. Choose your favorite channel – Slack, Teams, e-mail, or in-app. 

market insights dashboard

Competitor tracking.

Gain insights into competitor activities and strategies. 

Start a project on their keywords to easily track competitors’ marketing campaigns and audience engagement.

See the difference.

Use the Comparison Tab to compare your brand with a competitor. Check for differences in mentions volume, sentiment, and other data points. See where you stand.

Spot opportunities.

Discover gaps in the market conditions. Monitor all your competitors to see what they are missing. Let your company make that difference.

Competitor tracking is also a part of market insights.

Industry research.

Understand your market based on real data. 

Brand24 provides information on consumer preferences, popular topics, and industry-specific conversations.

Understand market sentiment.

See how people feel about your field’s trends, topics, and products. Use this insight to shape your strategy and take advantage of market potential.

Improve product positioning.

Explore how your industry talks about services similar to yours. Use this knowledge to create better messaging and make your brand stand out.

Market trends research.

Stop keeping track of every trend within your niche.

Just set up a new project in Brand24 on keywords related to your industry. Let Brand24 do the work for you.

Track changes.

Compare reports and client feedback to learn how markets shift. Identify new technologies and emerging products, then adapt quickly.

Measure the impact.

Analyze which trends are gaining traction and which ones are fading. Focus on the ones that bring the most value.

AI Insights.

Get personalized suggestions for your market delivered weekly. 

Quickly check an overview of metrics, such as reach, mentions, and sentiment, and links.

Next generation report.

Get everything you need to understand market performance at a glance. Brand24’s AI processes a huge amount of data and turns it into actionable insights.

Three powerful sections.

Check for emerging customer preferences. Spot market trends early. Receive ready-to-use recommendations.

AI generated market insights

Why does it matter?

47%

of researchers worldwide use AI regularly in their market research activities.

 

Backlinko

75%

of companies are looking to incorporate AI into their business between 2023 and 2027.

 

World Economic Forum

54%

of companies that extensively use marketing analytics end up with higher profits than average.

 

Fine Media

AI Brand Assistant.

Welcome an AI assistant that knows your market inside and out. 

Brand Assistant scans millions of mentions, then compares and analyzes data. You can ask it anything about your market or any brand’s online presence.

Market research simplified.

Think about Brand Assistant as ChatGPT powered by all your market data, mentions, sentiment, and more. Ask it anything, and AI will deliver market insights in seconds.

Save time and resources.

Do your market research faster and more efficiently. Instead of doing it manually, use AI to gather and analyze huge data sets. Brand24 solutions work in the background, allowing you to focus on other tasks.

Why choose market insights by Brand24?

Brand24 is an online social listening tool that you can use for market research to identify business opportunities, industry research, and trends analysis. Or you can use it to track your competitors to see what is being said about them, and even generate competitive analysis reports across brands to compare what exactly consumers are feeling in real time.

Rabeea Hasan

Brand Manager

Learn more
from our experts.

Marcin Pluskota, PR Manager at Piwik PRO

Marcin Pluskota

PR Manager @ Piwik PRO

Brand and competition monitoring are interdependent. We will not get a full picture of the market situation by limiting ourselves to just one of these projects.

szymon szymanski xtb

Szymon Szymański

CGO @ XTB

We use Brand24 to spot the hottest topics in the investing category. It helps us understand what’s trending in the market and what people are talking about, so we can act based on that data.

Frequently
Asked Questions:

How will Brand24 help me use market potential?

Brand24 offers a broad range of tools to help you identify hidden opportunities in your industry. The platform delivers the latest market insights by tracking mentions of your business, competitors, or key topics. Brand24's AI technology helps you make data-driven decisions much faster. It improves your ability to spot industry gaps and take advantage of market potential.

How does Brand24 provide a better understanding of market trends?

Brand24 gathers data from millions of sources to help you stay ahead. It turns this data into clear metrics, charts and reports. This way you can clearly understand trends in different sectors. Whether you're looking at customer sentiment or emerging topics, Brand24 provides a deep sense of what's driving your market.

How can Brand24 benefit businesses and investors?

Brand24 helps by providing market insights into customer preferences, competitor strategies, and industry movements. Our software allows you to build a clear roadmap for growth. The tool highlights what matters most to your audience, making it vital for planning and success.

Also, our AI Solutions cut the time and effort needed for analysis. You can invest your time into innovation and day-to-day operations.

Can Brand24 help businesses across different industries?

Yes, Brand24 is designed to work for businesses in every industry, from retail to equities. It helps any team listen to online conversations, understand their audience, and adapt to their industry's needs. Turning raw data into actionable recommendations helps any business respond to changes in its field. 

How exactly does AI Insights help my brand with market insights?

AI Insights uses advanced generative AI to analyze data and turn it into text. It's a weekly report that always contains the latest insights about your brand. This gives a better understanding of customer sentiment, trends, and your market niche. It helps you optimize current strategies and create a roadmap for the future.

How exactly does Brand Assistant help my brand with market insights?

Brand Assistant combines ChatGPT knowledge with its own media monitoring data. It can give you market insights about your competitors, industry and more. It's a chat that answers any questions you might have. For example: “What happened with the brand last week?” or “How did our product launch affect brand sentiment?”

Revolutionize your business with market insights.

Uncover hidden opportunities now. No credit card, no commitment.