Kuba Spiryn

Content Manager

Kuba is a content creator and curator at Brand24. For the past 5+ years, he’s been developing various marketing skills for different projects. He worked in e-commerce, 3D printing, radio, and, most recently, a SaaS company. Aspiring T-shaped marketer with a lookout for new trends and tech. Primarily focused on copywriting and SEO.

In his spare time, Kuba is geeking about music and exercises his bedroom DJ skills. A fan of Hemingway’s books and RuPaul’s Drag Race. Always keen on learning new trivia.

Business Strategy

What is a Buyer Persona and How to Create One?

Buyer personas can help you a lot in your marketing efforts, but it's vital to know what to include in your research. If you want to learn how to create buyer persona you are in the right place!

Business Strategy

6 Most Important Customer Service KPIs

You need to set up definite goals to measure customer satisfaction successfully. In this article, you will find all the most important KPIs for customer service and how to evaluate them.