100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Do a Brand Audit? The 10-Step Guide [2026]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

How to Measure and Increase Brand Visibility? [2026 Guide]

Brand visibility indicates how easily people can see and later, recognize your brand. Know the top metrics & tips to increase your brand visibility!

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

Brand Awareness Strategy [Ultimate Guide for 2026]

What is brand awareness? Here's everything you need to know about it! Check the guide and 7 steps to build a robust brand awareness strategy!

AI Brand Visibility: How to Measure & Maximize It?

AI chatbots and LLMs are becoming increasingly popular search tools. Therefore, AI brand visibility must be the new focus area if you want to stay discoverable!

7 Best Agorapulse Alternatives in 2026 [Detailed Comparison]

Explore 7 Agorapulse alternatives by use case - whether you need better pricing, social listening, or a tool that fits your workflow.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.