Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Digital Marketing

10 Key Social Listening Metrics You Should Track [2025]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

Business Strategy

Instagram Competitor Analysis in 5 Easy Steps [+Duolingo Case Study]

Instagram is about data & strategy, not guessing! That's why you should implement a structured Instagram competitor analysis. These 5 steps will help you!