100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Do a Brand Audit? The 10-Step Guide [2025]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

AI Brand Visibility: How to Measure & Maximize It?

AI chatbots and LLMs are becoming increasingly popular search tools. Therefore, AI brand visibility must be the new focus area if you want to stay discoverable!

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

How to Create a Social Listening Report? Template & Example [2025]

Transform your social listening report from a simple description to a powerful decision-making tool. Only 6 easy steps!

The 10 Best Facebook Analytics Tools to Use [October 2025]

Want to track and analyze Facebook data? Here are the 10 best Facebook analytics tools to help your social media marketing efforts and grow your business.

Customer Feedback Analysis 2025: Guide, Tools & Tricks

Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.