Sprinklr is a customer experience management (CXM) platform offering media monitoring, social listening, social media management, customer service, and marketing features. The platform tracks and analyzes data from over 30 digital channels and thousands of traditional media sources, providing enterprise-grade brands and organizations with a single view of brand performance, audience sentiment, and customer interactions.

What are the core features of Sprinklr?

Sprinklr's core features include multi-channel media monitoring across 30+ social and digital channels, plus traditional media through integrations with providers like TVEyes and Dow Jones; social listening and consumer intelligence with real-time sentiment analysis, emotion detection, competitive benchmarking, and crisis alerts; customer service tools that unify voice, email, chat, and social conversations into one omnichannel contact center with AI-powered agent assistance; social media management for scheduling, publishing, and managing engagement across major platforms from a single dashboard; and AI-powered analytics (Sprinklr AI+) supporting workflows with generative and predictive AI models that automate content creation, quality scoring, and insight generation.

What sources does Sprinklr monitor?

Sprinklr monitors social media (X, Facebook, Instagram, YouTube, TikTok, Reddit, LinkedIn, Snapchat, Threads, BlueSky, Quora, VK, Sina Weibo, and more), non-social sources including news outlets, blogs, forums, review sites, podcasts, and video platforms, as well as traditional media — TV (1,650+ channels globally via TVEyes), radio (1,100+ stations), and print publications (13,000+ sources worldwide through Dow Jones and NLA Web integrations).

Is Sprinklr a specialized social listening tool?

No. Sprinklr is a unified customer experience management (CXM) platform where social listening is just 1 of 33 products . If your main goal is monitoring brand mentions, a dedicated listening tool will get you there faster and lessen your overwhelm.

Is social listening a core Sprinklr feature or a paid add-on?

Listening is included in Sprinklr's platform, not sold separately. The self-serve plan (Sprinklr Social Advanced, $299/user/month) includes listening but covers fewer channels (15+ vs. 30+ on Enterprise) and offers no technical support. Most teams doing serious listening use the Enterprise plan, where contracts average $129,380/year.

Is Sprinklr a cost-effective tool?

Sprinklr's self-serve plans start at $299/user/month, with a 30-day free trial. According to Vendr , Enterprise plans range from $15,000 to $387,000+/year, with a median of $129,380/year. Given Sprinklr's many features, it’s a cost-effective tool for large businesses and enterprises.

Is Sprinklr a cost-effective tool for social listening?

For listening alone - no . Even the cheapest self-serve option ($299/user/month) costs a 3-person team $10,764/year, with limited channel coverage and no support. Dedicated listening tools like Brand24 (from $199/month), BrandMentions (from $89/month), or Mention (from $599/month) are much better for social listening alone.

100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

brand visibility
web analytics
AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

University of Wroclaw
Jagiellonian University

Social Listening

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Discover Sprinklr alternatives for social listening and social media management: Brand24, Brandwatch, Meltwater, Sprout Social, Hootsuite, Mention, and BrandMentions.

Michał Jońca

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Online Presence Score: What Is & How To Measure It?

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Michał Jońca

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Get the Brand24 trial and start social listening like a PRO.

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Platform Guides

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LinkedIn Hashtag Analytics: 10 Easy Steps [2026]

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Instagram Social Listening: Tips & Tools for 2026

Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.

Michał Jońca

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Michał Jońca

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All articles by Michał

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