Cision is a PR and communications platform that covers the full PR cycle - from finding journalists and distributing press releases to monitoring coverage and reporting on results. The platform is built around CisionOne, an all-in-one hub that combines media monitoring, journalist outreach, social listening, and analytics. Cision also owns PR Newswire, one of the largest press release distribution networks in the world.

What are the core features of Cision?

Cision's core features include media monitoring by tracking brand mentions across online news, print, TV, radio, podcasts, and social media in real time, covering over 190 countries and 96 languages; journalist outreach through a media database of nearly 1.5 million contacts; press release distribution via PR Newswire to over 4,500 U.S. websites and 500,000 media outlets worldwide; social listening and management for monitoring conversations, scheduling posts, and tracking engagement across major platforms from a single dashboard; and AI-powered analytics with customizable dashboards for measuring media monitoring metrics, audience reach, sentiment, and campaign ROI.

What sources does Cision monitor?

Cision monitors social media (Facebook, Instagram, X, YouTube, LinkedIn, Reddit, and TikTok), non-social sources including news sites, blogs, forums, podcasts, and video platforms, as well as traditional media such as TV, radio, newspapers, magazines, and other print publications.

Is Cision a cost-effective tool?

For large PR teams using the full suite daily, yes - Cision is a cost-effective tool. For smaller teams or occasional users, Cision is not cost-effective. Custom pricing, no free trial, and automatic 5% annual increases make it hard to justify.

Is Cision a cost-effective tool for social listening?

No. Cision’s social listening is available only with the full subscription, which costs over $8,000 a year. At the same time, dedicated tools like Brand24 offer comparable monitoring starting from $2,388 per year. That's even up to 75% less, with transparent pricing and a free trial.

100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

brand visibility
web analytics
AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

University of Wroclaw
Jagiellonian University

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Online Presence Score: What Is & How To Measure It?

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Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!

Michał Jońca

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