100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

LinkedIn Hashtag Analytics: 10 Easy Steps [2026]

Learn how to run LinkedIn hashtag analytics in 10 steps. Track reach, engagement, sentiment, and competitor hashtags!

11 Key Social Listening Metrics: What to Track and Why [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!

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Instagram Social Listening: Tips & Tools for 2026

Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.

Instagram Brand Mentions: How To Track And Boost Them? [2026]

Learn how to track and analyze brand mentions on Instagram to boost visibility, understand audience sentiment, and improve your marketing strategy.

Facebook Sentiment Analysis: How To Do It? [5-Step Guide]

Learn how to perform Facebook sentiment analysis to uncover trends, emotions, and feedback like a pro!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.