Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.
Have a look at how to leverage social media competitor analysis to avoid the mistakes your business rivals make and push your business forward faster.
Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.
Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.