When your reputation is at stake and the world wide web is your stage, social media can make or break you. See how other companies deal with major PR blunders and do some damage control of your own.
Influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. Why is that? Ross explains it all.
Check some awesome April Fools pranks from the biggest brands out there. Google Play for Pets? Google Gnome? These are great must-haves!
Successfully executed, a hashtag campaign can grow your audience and increase positive customer engagement with your brand. However, even the best campaigns can have undesirable effects if you forget to do your homework first.
Here’s an effective way to see how your hashtag is doing online. You can measure the number of its mentions, interactions, social media reach and more.
Developing a good strategy is crucial for success in digital marketing. However, you also need to think about web security. Neglecting this aspect can involve risks for both you and your customers.
Short answer: yes. And these 21 stats tell us why. Smart businesses listen to their customers, and by reacting and responding to them quickly, they reap the benefits of being social.