Social media is increasingly important in the modern era. You absolutely need to be on social media in order to be taken seriously. You are aware that it takes time to create fantastic social media posts. And you are well aware of the importance of creating engaging content. Stellar social media posts get more shares, comments, and likes. All of these things mean more conversions or followers for you.
But the world of social media is complex. There is endless competition for the lightening-fast attention spans of your readers. How do you rise above the racket to stand out? These tips and tricks will help you create triumphant social media posts that will engage and intrigue your readers.
1. Create Quality Content
Content is King. You could have a slew of inspired readers just waiting for you to post your next article. But if you deliver something that is less than stellar, they will quickly move on to any one of the thousands of alternatives available. Being successful means being memorable. And to be memorable, your quality must be exceptional. Make sure your article is strong, and that the information is accurate. Include sources and links if necessary. Make sure your readers know they can trust what you write.
2. Write Eye-Catching Headlines
The best headlines will be clicked the most. Think about it. Are you more likely to click the post titled “10 Time-Management Tips,” or “10 Tips to Take Control of Your Schedule and Make the Most of Your Time”? Odds are, you’d click on the second headline. If a headline causes an emotional response, your readers will be more interested. Use headline generators like CoSchedule and Content Idea Generator to help you get started.
3. Schedule Your Posts
Even the best articles will just get lost in the noise if you post them when your audience isn’t paying attention. If you use business pages for your social media profiles, you can use the “Analytics,” or “Insight” features to learn when your audience is the most active. Then, use a scheduling tool, such as Hootsuite, to plan out when your posts will be published. This will increase your views, and hopefully, your clicks.
4. Use Images
Make the most of your post by adding high-quality, relevant images. Posts with photos are shared 54% more often than those without images. And people comment 104% more often to posts with pictures. You can create the images yourself, find applicable images from stock photo websites, or create them using tools like Canva.
5. Write Longer Posts
Facebook and Linked posts almost doubled their shares when the word count rose from 400 to 1500. Tweets of the articles also rose by 50%. Longer posts give you more opportunity to use keywords and links. Finally, longer posts result in more backlinks, which improves your SEO analysis. There’s really no reason not to write longer posts.
6. Give Your Posts Some Time
It’s tempting to post every day at 3 p.m. It makes it easier to schedule marketing into your day when it’s a daily routing, and posting daily is the best way to get viewers, right? Not quite. You want to give your posts a little time to simmer. If you post every day, your posts might end up buried in your readers’ newsfeed, and then they’ll miss it forever when you post a new article. You especially want to give yourself a little time when you are writing longer posts. The short break will allow you spend more time editing and brainstorming to come up with more high-quality material.
So, there you have it! Creating fantastic social media posts doesn’t have to be an impossible task. It just takes some foresight and some time. Use these tips to create high-quality, shareable posts. Use pictures, time your posts, and use exciting headlines! Hopefully, these tips and tricks will help you engage with your readers in a meaningful way and generate more conversions.
But remember, social media is constantly changing. What works today may not work tomorrow. And what works for one particular audience might be boring for another. So, try all of these tips, and learn which ones work best for your audience. Good luck!
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