Realtime marketing based on a World Cup controversy
Suarez incident proved attractive for brands looking for real-time marketing opportunities
Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker.
Naturally, there is a lot of social media buzz regarding this incident.
Brands immediately picked up opportunity for a realtime marketing. Here are the best examples:
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉
— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014
— SNICKERS® (@SNICKERS) June 24, 2014
— Nando’s (@NandosUK) June 24, 2014
— JCPenney (@jcpenney) June 24, 2014
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
I think it’s safe to say Uruguay was hungry for the win.
— TGI Fridays (@TGIFridays) June 24, 2014
If only Suarez had Whataburger before the game he wouldn’t be so hungry.
— Whataburger® (@Whataburger) June 24, 2014