Realtime marketing based on a World Cup controversy

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Suarez incident proved attractive for brands looking for real-time marketing opportunities.

Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker.

Naturally, there is a lot of social media buzz regarding this incident.

Brands immediately picked up opportunity for a realtime marketing. Here are the best examples:

 

 


 

 


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