A well-crafted buyer persona tells you who your customers are. Apply this info to your market research for valuable data that will seriously boost your ROI.

Twitter has over 69 million active monthly users. How can your brand reach them? By identifying the right Twitter influencers for smarter influencer marketing on Twitter.

Cambridge Analytica has put the spotlight on FB data security, resulting in changes sure to affect your Facebook advertising and Facebook marketing strategy.

Another strategy to boost customer engagement? Showing your brand personality. Build relationships by letting your customers get to know YOU.

From 140 to 280 characters, how will Twitter’s latest change affect your Twitter stats, audience engagement, hashtag campaigns & more? Only 1 way to find out.