How to see mentions of your brand on YouTube?

You can search for your brand name directly on YouTube, but this may not show every mention and can take hours to do manually. Instead of tracking mentions manually, use a media monitoring tool that can collect relevant brand mentions for you and provide additional data such as mention volume, reach, sentiment, and the channels talking about your brand.

How to monitor YouTube for mentions?

You can monitor YouTube for mentions in two ways: use YouTube’s native notifications for direct channel mentions, or use a social listening tool to track broader brand and keyword mentions. For direct mentions, YouTube can notify you when another channel mentions your handle in a title or description. However, this doesn’t cover every time your brand is discussed on YouTube. For broader monitoring, set up a social listening project with your brand name, product names, competitors, and other relevant keywords. Depending on the tool, you can track mentions in video titles, descriptions, comments, and spoken content through YouTube transcript monitoring.

Can I track competitor mentions on YouTube?

Yes. You can track competitor mentions on YouTube using a social listening or media monitoring tool. Add competitor names, product names, and other relevant keywords to find videos where creators discuss, compare, or recommend competing products. Advanced tools, like Brand24 or Awario can also monitor YouTube transcripts and auto-generated captions, helping you find competitor mentions that are spoken in videos but don’t appear in the title, description, or comments.

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