Total Eclipse of Social Media – Sunny Real-Time Marketing

Natalia Chrzanowska Natalia Chrzanowska
March 20, 2015 ・ 2 min read

Marketers love using trending topics in real-time marketing. Here is another bunch of timely reactions to what people talk about in social media right now. Creativity and good sense of humor combined in the form of great content. Check them all out!

Again Oreo leads the way in real-time marketing responses during Solar Eclipse and planned its own campaign. Naturally, they designed good graphics related to the eclipse 2015, but also came up with own hashtag, which amplify its current global push Play with Oreo. The #Oreoeclipse was launched on 20th March and the largest scale element of the #Oreoeclipse campaign will see the production of the first-ever translucent cover wrap of The Sun newspaper.

https://twitter.com/krzyporeba/status/578854067943972865

Other companies from the food industry also try to follow the lead.

https://twitter.com/homemade/status/578702643754889217
https://twitter.com/redbull/status/578856009403355136

But not only food industry is catching up. Some bold moves have already been made.

https://twitter.com/ltsHarryPotter/status/578956788386521090

Did you manage to spot the Solar eclipse today? Or your reaction was more like on the tweet below?

Natalia Chrzanowska Natalia Chrzanowska Content marketing manager and author at Brand24, whose role was to educate brands about the importance and benefits of monitoring online. Social media and marketing freak. Occasional traveler and amateur photographer.