Competitive Analysis That Outsmarts the Rest.
Know your competitors better than they know themselves. React in minutes, not days.
Join 4000+ Brands in the AI Revolution
Your competitors aren’t waiting.
Why should you?
Keep an eye on everything your competitors do. Every minute you don’t track them is a minute they could be winning your customers.
25.000.000+ channels.
Monitor your direct and indirect competitors across social media, news, blogs, review sites, and many more.
Analyze any brand you want.
Need to stay updated on a specific competitor? Spot new competitors early? Track industry trends, product launches, campaigns, and public responses as they happen.
React faster with AI-powered insights.
When you’re overwhelmed with mentions and market signals, it’s easy to miss what actually matters.
You can’t afford to respond late or overlook a shift. Because in your market, timing is everything. Brand24 helps you catch these critical moments.
AI
Insights.
You know your brand, but you don’t have time to track everything your competitors do. AI Insights helps you bridge that gap. It scans competitor mentions and turns them into weekly reports with charts, summaries, and takeaways.
Detect anomalies.
You don’t have to stare at graphs all day. The Event detector automatically spots sudden spikes in mentions or reach and gives you a real-world reason behind it. You’ll know about it first whether it’s a viral post, product issue, or competitor campaign.
Brand Assistant.
Ask questions like “What’s going on with X competitor?” and get instant, contextual answers. No dashboards, no digging. Just direct insights from your data. It’s like chatting with an analyst who already read every mention, article, and comment for you.
AI-generated summaries.
Skip the manual work and get quick overviews. Instead of digging through hundreds of mentions, get one smart summary that explains what happened and why. Brand24 uses AI to detect the core of the conversation, highlight patterns, and provide context.
The Comparison Tab.
See how your brand compares to others.
Competitive analysis helps you measure who owns the conversation and where.
See the difference.
Use the Comparison Tab to compare your brand with others. Compare your brand’s mentions, customer sentiment, and reach against competitors.
Identify opportunities.
Analyze competitors across multiple locations to discover what they are missing. Use Brand24 to track emerging gaps and take action before they do.
Measure brand visibility.
Stop guessing how visible your brand really is. Measure your market presence and see where you stand against indirect and direct competitors.
Share of Voice.
Understand how much attention any brand gets versus its competitors. Are you owning the conversation?
Presence Score.
Monitor competitors’ positions. Watch how brands rise or fall in visibility over time. Compare their scores with yours.
Understand sentiment and customer feedback.
Gain insights about your competitors from their unfiltered reviews, comments, and conversations.
And remember, every spike in attention tells a different story.
Sentiment & Emotion Analysis.
Find out if people talk about them with praise, criticism, or something in between. Then dig deeper to uncover the exact emotions behind their words.
Apply what you learn.
Spot their strengths and weaknesses. Use this data to improve your own offerings and customer satisfaction.
Understand your competitors' marketing tactics.
Know their next move even before they make it.
Organize everything into actionable reports.
Digging through spreadsheets, tabs, and screenshots isn’t just exhausting. It’s a waste of time.
Creating a comprehensive competitive analysis report shouldn’t feel like a one-and-done exercise.
Customizable PDFs.
Build your first report in minutes using customizable, branded PDFs. It’s basically competitive analysis template. No need to start from scratch.
QuickShare.
Skip email threads and static files. Brand24 reports update in real-time and can be shared instantly with a link.
Excel Reports.
Combine primary and secondary research by exporting Excel Reports. Perfect for tables, graphs, and further analysis.
The Influencer Tab.
You see your competitors getting attention, but what if that attention could shift to you?
Brand24 helps you spot who’s already talking about your competition. Turn that conversation in your direction.
Track influencers mentioning your competitors. Join the conversation and turn them into advocates.
Each name comes with metrics like reach, sentiment, and Influence Score. Choose influencers who connect with your target audience and make a difference.
Why does it matter?
5x
57%
of companies state that gaining a competitive advantage is one of the top 3 priorities in their industry.
90%
of Fortune 500 Companies already use competitive intelligence to gain a competitive advantage.
Brand24 is an online social listening tool that you can use for market research to identify business opportunities, industry research, and trend analysis. Or you can use it to track your competitors to see what is being said about them, and even generate competitive analysis reports across brands to compare what exactly consumers are feeling in real-time.
Rabeea Hasan
Brand Manager
Why use Brand24 for competitive analysis?
Learn more
from our experts.
Laura Du Ry
Growth Manager
@ Appwrite
We check the panel almost every day. It’s not just for looking at comparisons or planning what to do next, but also to keep up with what’s being said. This helps us stay active and visible every day.
Frequently
Asked Questions:
What is competitive analysis, and why is it important for my business?
Competitive analysis is the process of studying your competitors to understand the competitive landscape and your position in it. It helps you see where you stand, what others are doing, and how to grow your market share. It's a key part of building a solid business strategy.
Involves looking at products, pricing, messaging, and market presence.
Identifies trends and shifts in the competitive landscape before they affect you.
Shows where you can outperform others to increase your market share.
Should include more competitors than just your top rivals.
How can Brand24 help me understand my target market and audience?
Brand24 gathers conversations, reviews, and mentions from multiple sources so you can learn more about your target market. Uncover valuable details about both your primary and secondary competitors. Use these insights to shape your own business decisions.
Brand24 helps you:
Monitor online conversations, reviews, and industry news.
Perform market research to uncover audience interests and behaviors.
Quickly identify competitors gaining attention in your space.
Compare feedback on your brand with competitors.
Gather insights on what customers want, value, or complain about.
Can you give me a competitive analysis example using Brand24?
An example of using Brand24 to perform competitive analysis could be tracking a rival's product launch to see how the market responds. Brand24 shows competitor research data like customer reactions, coverage, and engagement.
Track a campaign from start to finish to measure reach and sentiment.
Review competitors' content to see what topics and formats work best.
Identify which key features of the competitor's product get the most attention and why.
How do I create a competitive analysis report?
With Brand24, you can build a competitor analysis report in minutes using customizable PDFs and AI tools. This will help you build a thorough competitive analysis framework tailored to your marketing strategy.
Export a customizable competitor analysis PDF report with metrics like sentiment, reach, and trends. This is basically a free competitor analysis template.
Instantly generate a ready-to-share link to the QuickShare Report, which includes key insights. No need to export or email files.
Stay updated with automatic email reports.
Export Excel reports to work further with your data.
Brand24's reports will help you do a SWOT analysis and evaluate strengths, weaknesses, opportunities, and threats.
How can tracking competitors improve my sales process and positioning?
Tracking competitors shows you where your company's strengths give you an edge. You can see where your company's strengths align with market demand and try to grow market share.
Spot gaps in competitor offerings and find your own path to fill them.
Equip your team with competitor insights to handle objections.
Adjust messaging and sales tactics to highlight what makes your own business different.
Use data to position your brand against specific competitors more effectively.
Competitive analysis that keeps you informed.
Every mention, every channel, every day. No credit card, no commitment.