Table of content

CASE STUDY

How Media Monitoring Helps to Stay Ahead of the Game in Brand and Product Management

Paulina Wałczyk
February 14, 2022
13 min read

Summary

Katzlberger Consulting GmbH utilizes Brand24 to gain important insights and mentions about brands, topics, and products for their clients. They have found value in Brand24's sentiment analysis, particularly for brand-building purposes.

The most valuable features for them include the storm alert for quick issue response, sentiment analysis, context cloud, and the ability to identify trending hashtags.

Brand24 has provided valuable data sets and insights for their scientific research and campaigns against online hate. Overall, the ROI of Brand24 is considered high, making it an essential tool for comprehensive digital agency services.

1. About the client

Katzlberger Consulting GmbH

Katzlberger Consulting GmbH is a company specializing in providing comprehensive consulting services in the fields of AI and data science. The website showcases its expertise and offers insights into its range of services, including AI strategy development, data analysis, and machine learning solutions. With a user-friendly interface and informative content, Katzlberger.ai serves as a valuable resource for businesses seeking innovative AI-driven solutions to optimize their operations and achieve competitive advantages in the digital landscape.

2. Interview

Do you remember examples of mentions or part of the dashboard that gives you what you need?

Particularly spectacular was the search for hate posts on Twitter that we applied to a social project for a client as part of the “Black Lives Matter” movement. Brand24's analysis yielded important data sets and insights that we could use for our scientific research and subsequent campaigns against hate on the Internet.

Brand24's analysis yielded important data sets and insights that we could use for our scientific research and subsequent campaigns against hate on the Internet.

What is the main usage for Brand24? What do you use Brand24 for and how do you make that happen?

We have been using brand24 for our clients for years now to find out important insights about brands, topics or products. In recent months, we've been using it specifically for socio-political issues to screen people's opinions.

What is the most important KPI you get from Brand24?

The sentiment analysis we generate for our clients with Brand24 are highly valuable for brand building. In that sense, they are our most important KPI.

 

What is the ROI of B24?

Brand24 is worth every penny and an absolute must for any professional agency that wants to serve their clients digitally 360°.

What features do you find most valuable?

The storm alert is the most valuable feature for us, partly because you can react quickly to potential problems. But we also like the sentiment analysis, the context cloud, and the ability to find out trending hashtags.

Hi!

Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

1650997866002
Waleria Pagowska
Product Marketing Specialist

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