We do love to export reports and send them directly to our sponsorship and production teams after specific races. The goal is for them to understand the buzz and social noise around specific event hashtags like #SpartanJAX, #SpartanMleiha, and so on.
We always use the analysis tab when we are reviewing our event mentions. We can export this and send it along to our mgmt and sponsors. It helps everyone understand the popularity of a specific race type or race location. It also allows
us to understand what the buzz and sentiment was like around that specific race. How much noise did we make this year vs last year? Was there a common issue or enjoyable moment that racers brought up? Who were our most popular
mentions from? Analyzing and listening to the feedback that Brand24 pulls in allows us to make suggestions about race location, race type and overall experience on the day of the race.